This is how Paytm built UPI leadership on top of its QR pioneership - Hindustan Times
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This is how Paytm built UPI leadership on top of its QR pioneership

ByHT Brand Studio
Feb 21, 2023 05:41 PM IST

Patym’s revolutionary solutions have transformed India's payments and commerce landscape, making digital transactions accessible across the length and breadth of the country

From a cash-reliant nation to a digital-first economy, India's payment landscape has undergone a massive transformation thanks to QR and digital payments pioneer Paytm's range of innovative products tailored to meet the needs of Indian consumers and merchants. The results of Paytm's pioneering work speak for themselves. In fact, OCL’s associate Paytm Payments Bank is a leader in UPI P2M payments, as the largest acquiring and beneficiary bank.

OCL’s associate Paytm Payments Bank is a leader in UPI P2M payments, as the largest acquiring and beneficiary bank.
OCL’s associate Paytm Payments Bank is a leader in UPI P2M payments, as the largest acquiring and beneficiary bank.

Its revolutionary solutions have transformed India's payments and commerce landscape, making digital transactions accessible across the length and breadth of the country. Paytm Wallet, launched in 2014, was widely adopted by those making digital and mobile payments for the first time. The Vijay Shekhar Sharma-led company’s trailblazing spirit continued with the launch of its QR payment system in 2015. This solution was a massive win for merchants, especially small shopkeepers, who could accept digital payments at zero upfront costs, without requiring an internet connection or a POS machine.

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Paytm Wallet, launched in 2014, was widely adopted by those making digital and mobile payments for the first time.
Paytm Wallet, launched in 2014, was widely adopted by those making digital and mobile payments for the first time.

Paytm recognized the need for a payment solution that would be affordable, easy to use, and safe for both retailers and consumers. As a pioneer in the digital payments space, Paytm developed the QR code-based payment method for brick-and-mortar stores, becoming the first company to introduce this groundbreaking technology to in-store merchants throughout India.

Paytm's product readiness and scalable platform helped accelerate the adoption of QR codes among merchants when the Indian government announced demonetisation in 2016. The company’s QR code solution was enhanced in January 2020 with the All-in-One QR, which became the sole source QR code for merchants to accept payments from Paytm Payment Instruments, third-party sources, and all UPI instruments.

In recent years, Paytm UPI has driven India's transition to non-cash payments for both P2P fund transfers and merchant payments. Paytm UPI has been driving the country's digital transaction volumes in recent years, and the company’s rapid deployment of low-cost QR codes has brought underpenetrated merchant segments that once preferred cash-based payments into the digital payments fold.

During the Q3 FY 2023 earnings call, Paytm Founder and CEO Vijay Shekhar Sharma said that the company's focus on merchant payments has created a scalable UPI revenue model in subscription. “I feel highly positive and inspired by the adoption of our device business, especially Soundbox which has led to significant scale in UPI acquiring,” he said.

The company has built a merchant network of over 30 million businesses spread across 450 cities and towns, and it plans to expand this to about 1,000 towns over the next two to three years. Today, more merchants use Paytm's QR codes compared to any other payments company in India.

But Paytm's innovation didn't stop there. In 2020, the company launched its Soundbox, a state-of-the-art payment acceptance device that uses IoT technology to provide real-time audio confirmation for payment completion, ensuring a seamless payment experience for customers and merchants alike. Today, Paytm Soundbox is seen in every merchant’s shop and has become an industry standard where every other fintech company is hopping on the Soundbox bandwagon.

The fintech giant continues to strengthen its market leadership in offline devices, with the number of merchants paying subscriptions for payment devices like Paytm Soundbox and POS reaching 6.1 million at the end of January 2023, an increase of 0.3 million in the month.

Paytm's success in revolutionizing digital payments in India has made it one of the most innovative and impactful companies in the fintech industry. With its wide range of payment options and payment devices, Paytm has made it easy for millions of Indian consumers and merchants to transition to a cashless economy. Building on this success, Paytm is now also leading the charge in digital lending, offering convenient loans to people and businesses across the country.

Disclaimer: This article has been produced on behalf of Paytm by HT Brand Studio.

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