Thousands throng HT Virtual Property Expo online to find their dream home
A virtual Property Expo organised by Hindustan Times for Mumbai properties this week brought in thousands of home buyers one step closer to owning a dream of a home as more than 3,000 Mumbaikars participated in the event, which turned out to be a roaring success.
The HT Virtual Real Estate Expo, held from August 26 to August 30, offered home buyers the perfect opportunity to explore the different projects on offer across Mumbai, in both ready to move in and under construction formats.
The intensity of spread of the Covid-19 pandemic in big cities like Mumbai and Delhi had forced numerous prospective buyers to postpone their plans of investing into real estate as people were avoiding stepping out for site visits. What made the event unique is that it allowed people to explore the available options from the safety and comfort of their homes.
Home buyers could walk through virtual stalls set up by the developers where all the properties on offer were showcased. They were offered all the information about the projects – like layouts, floor plans, property facilities etc and they could also take a virtual 360 degree view tour of the apartments to get a real-time feel without having to physically go there. For any specific questions, there were chat bots to offer real-time answers.
The Expo saw participation from some of the leading names in the industry including The Wadhwa Group, Tata Housing, Ashar, Ekta World, Nirvana Reality, Proviso Group, Regency Group, SD Corp, Sunteck and Vardhaman Group. More than 4,600 people registered for the event, which saw more than 3,000 people browsing through virtual stalls to explore the options on offer.
With the festive season approaching, the event saw many realtors offering attractive discounts and easy payment options to close sales. Many were also offering the option of buy now pay later, allowing even those hit by pay cuts to buy homes in these testing times.
Mr. Bhasker Jain, Head-Sales, Marketing and CRM, The Wadhwa Group, one of the key realtors taking part in the event, shared that he was enthused by the large participation of the prospective buyers and could not have hoped for a better response!
“This festive season, we are focussing on our read-to-move-in inventory with an option to move in now and pay later across all our projects, which also solves the customer’s current liquidity woes of paying everything upfront. We have always been following a buyer-friendly approach in all our sales and marketing processes. For sales, we have a virtual platform with guided tours for clients to bring them closer to reality. Clients too are quite comfortable having initial information and project walkthrough online,” said Bhasker Jain, Head – Sales, Marketing and CRM, The Wadhwa Group.
“The ongoing pandemic has made customers realise the importance of owning a well-planned, well designed and a well ventilated home – a valuable asset one can always fall back onto. Also, the government initiatives to revive the housing demand has brought customers back into the market. The recent reduction in stamp duty along with the home loans interest rates at an all-time low will provide a much needed fillip to the real estate sector as we enter the festive season. We were glad to participate in the HT Virtual Property Expo as it helped homebuyers to interact with multiple developers through a virtual platform, evaluating their options and chalk out their plans of finalising a property of their choice from our bouquet of offerings,” he further said.
For home buyers, the expo came as a perfect opportunity to shortlist the projects and eliminate the first visits to the sites. In keeping with the times, the developers are offering contact-less sales to complete the entire process of purchase online.
This is the second such virtual real estate Expo to be organised by Hindustan Times. The first one was organised for projects in the Delhi-NCR region and participation from over 3,000 people.