Watch: HT brand studio special episode on marketing for children
A special episode of HT Brand Studio, in association with KidZania, on children as consumers of tomorrow, was held on Tuesday.
In the HT Brand Studio Live on Tuesday, eight leaders discussed how marketers can work to ensure a better future for the children.
Vandana Krishnia, Vice President-Marketing at HT Media, said, “It is imperative for brands to be innovative and sustainable. The behavioural cues that we pass on to our children leave a lasting impression on them. Thus, marketers are responsible for creating a brighter future for them.”
Tuesday’s episode was webcast from KidZania, which is a scaled-down city for children where they participate in various role-playing activities that are inspired by the real world.
Explaining the model, Mandar Natekar, Chief Business Officer of KidZania India, said, “It is important for children to be able to touch, feel and, most importantly, create. Experiential storytelling helps brands to connect with children. Our research points out that there is positive brand equity for brands featured at KidZania.”
HT Brand Studio Live is a series that gets the brains behind India’s top brands to decode marketing innovations and more. The event is co-hosted by HT Brand Studio and DMAasia.
Watch live here