
Zillionaire: Catalysing a cultural shift in India
What is Zillionaire?
Zillionaire is a start-up and is a brainchild of two young entrepreneurs, Raghav Goyal and Aaditya Fatehpuriya. Being very niche, Zillionaire sells hip-hop culture based jewelleries with an option of customisation. Zillionaire which is currently giving services online is doing phenomenal and seeing a good deal of growth. As of 2018, the global jewellery market was worth USD 278 Billion and is expected to grow with a CAGR of 16%. The industry is growing as new trends and niches are participating in the boom which shows that Zillionaire’s future is as bright as its jewellery. Zillionaire has recently tied up with Cosmopolitan.
What makes Zillionaire different from the others?
Zillionaire’s founders are very young but they have understood what their customers want and expect from them. They told us that they always wanted to start something of their own. On asking about the motivating factor behind the Zillionaire, they told us that they themselves like Hip-Hop and with the emergence of the Hip-Hop cultural influence in India, they wanted to be not only a part of it but to influence it and use their own creative genius to create something that is scalable and Zillionaire is doing that with great perfection. Zillionaire, which started during the lockdown, has already become a go to online store for those who want Hip-Hop jewellery or like to get their jewellery customised. Zillionaire is the brand which has popularised the concept of iced-out fashion in India.
Selling a product that can sneak into the popular culture
Just as much it is important to find a product market fit, it is also very important to find that whether your product is culturally fit or not. India is embracing Hip-hop and there is no time like now to get into any business that is related to the hip-hop business. Be it rapping, B-boying, Cycling, etc has made a huge impact thus leading to the change that we see in the fashion. Jewellery design market has been hugely influenced by it and that is why Zillionaire has golden opportunity to make some money and make things happen. Making their product a part of the popular culture will be a challenge but they are already making great moves and succeeding at it.
Zillionaire’s Future
Zillionaire is growing at a great speed as well as it is making sure that customers end up getting satisfied by their products and services. As we talked more about it with them, they revealed to us that they are overwhelmed by the amazing response by the customers’ end and very soon, they are going to open a showroom in Jaipur, Rajasthan. Zillionaire is moving towards a great future and we wish all the best to its founders.
Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

Celebrity manager Kaushal Joshi gives versatility a new meaning

Apparel Made-Ups and Home Furnishing Sector Skill Council gets a new chairman

Narayana Business School calls out MBA and PGDM aspirants

Lokesh Raj to rock the gaming industry with Red Owl Gaming

Dr Hari Krishna Maram honoured with D.Litt in the field of digital revolution

Know more about Gulrez Alam And Md Badshah Ansari’s ‘Teamology’
- Despite being a back-bencher during his school & college life, Gulrez realized that his future was, not in the traditional education system, but somewhere outside it.

Rudra Ravi Sharma: The genius behind successful political campaigns
- Rudra Ravi Sharma is indeed an ambitious personality and his aspirations have pushed him to venture out of his comfort zone for all these years.

The fastest-growing digital ad agency - Newsopreneur Media Pvt. Ltd.

Aniket Ghate and Akash Patil: Digital Marketing duo share social media tips
- Before starting their business on social media, they spent their time in learning about the resources, platforms, SEO, social media management, and other technical terms related to the digital marketing field.

Entrepreneur Rohit Ranjan’s Innovura Is a Success Story

Small-town girl makes her mark in E-commerce with ‘Make in India’ apparel design
- The story of a young business-couple who have leveraged their trust, working styles and personal skillsets to grow their company successfully.

Harshvardhan Shahi: An inspiring entrepreneur, food blogger & photographer
- Harshvardhan Shahi is the founder of Aurangabad Food Explorer, Aurangabad Insider and Limelight Creations.

Bharat Metro Digital Services raise $1 mn for equity from Mumbai footwear brand

Mahatma Award to honour social impact leaders and organizations
