Aseem Merchant Entertainment Pvt Ltd Announces 'DND', Pioneering Pet Comedy with Cutting-Edge VFX - Hindustan Times
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Aseem Merchant Entertainment Pvt Ltd Announces 'DND', Pioneering Pet Comedy with Cutting-Edge VFX

Published on Mar 21, 2024 08:06 PM IST

Aseem Merchant Entertainment Pvt Ltd is in talks with a top-tier A-list actor to headline the project

Sasha Merchant, Head - Content Curation, Aseem Merchant Entertainment Pvt Ltd
Sasha Merchant, Head - Content Curation, Aseem Merchant Entertainment Pvt Ltd
ByHT Brand Studio

Aseem Merchant Entertainment Pvt Ltd is breaking new ground in Indian cinema with its upcoming project, "DND," a pet-centric comedy that promises to be unlike anything audiences have seen before. Scheduled to commence production in the second half of 2024, "DND" is poised to revolutionize the genre with its innovative approach and cutting-edge visual effects.

At the heart of "DND" lies its unique premise—a pet comedy that explores the hilarious antics and adventures of our furry friends like never before. Aseem Merchant Entertainment Pvt Ltd is in talks with a top-tier A-list actor to headline the project, ensuring that "DND" boasts star power to match its ambitious vision.

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However, what truly sets "DND" apart is its emphasis on high-quality visual effects (VFX). Recognizing the importance of seamless integration of CGI elements in bringing the story to life, the production house has partnered with one of India's leading VFX studios. This collaboration underscores the commitment to delivering a visually stunning and immersive cinematic experience.

The decision to prioritize VFX in "DND" is indicative of Aseem Merchant Entertainment Pvt Ltd's dedication to pushing the boundaries of storytelling. By leveraging state-of-the-art technology, the film aims to transport audiences into a whimsical world where pets take center stage and embark on extraordinary adventures.

Speaking about the project, Sasha Merchant who heads the content curation at AME, expressed her excitement, stating, “ 'DND' is not just a pet comedy; it's a cinematic spectacle that celebrates the joy and laughter that pets bring into our lives. With our focus on high-quality VFX, we aim to elevate the viewing experience and create something truly magical.”

With pre-production already underway and anticipation building among cinephiles, "DND" promises to be a game-changer in the realm of Indian cinema. As Aseem Merchant Entertainment Pvt Ltd prepares to unleash this one-of-a-kind pet comedy onto the silver screen, audiences can expect to be captivated by its charm, humor, and groundbreaking visual effects.

Disclaimer: This article is a promotional feature and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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