Creativity Shines At The Acko Drive Awards Jury Meet For Communications and Advertising in Auto
These are the awards that recognise the best communication work in the automotive category – be it advertising, marketing, or public relations
The Acko Drive Awards for the Indian Automobile industry aim to set the highest benchmarks in this space. Being comprehensive and credible is step one! And so the awards had not one, not two but three jury meets – each specific to a set of award categories. While the first two were dedicated to testing and assessing the new bikes and cars launched in the last year, the third jury meet evaluated the work that was done around those products or their brands. These are the awards that recognise the best communication work in the automotive category – be it advertising, marketing, or public relations. It is a unique opportunity to recognise the people behind the products too!
The overwhelming response to this category of awards, meant that the jury meet had to be spread across two days. There were a range of entries from leading automotive brands and their agencies. In round one, participants had to present their entries virtually to the jury panel. Each entry was evaluated on creativity, effectiveness, and impact – as also how it was presented to the jury. The categories included Best Creative Film, Best Integrated Campaign, Best Social Media Campaign, and the Best PR & Communications Team. All categories have separate awards for both the two-wheeler and four-wheeler spaces.
The jury included Ajay Gahlaut, former Creative Head of Dentsu India, Nandini Dias, Ex-CEO, Lodestar, Siddharth Vinayak Patankar, Chief Creative Officer, Acko Tech and Vice Chairman - World Car Awards, Yogendra Pratap, Editor, Auto Today, Anita Sharma, Marketing and PR Veteran and Nikhil Chawla, Tech & Auto Expert.
The judges were impressed by the high standard of entries and found it difficult to narrow down the field to a finalists shortlist. And so, only the top 5 in each category could gain access to the final round, which was held at The Oberoi Hotel, Gurgaon. The shortlisted finalists were invited to present their entries to the jury – this time in person. The jurors discussed each category and then voted in the presence of the awards’ official tabulator – Grand Thornton Bharat. The winners would only be revealed at the awards ceremony.
The PR, Advertising, and Marketing categories highlight the importance of effective communication and marketing strategies in the automotive industry. The entries showcased not just creativity and innovative ideas, but also demonstrated the power of effective communication in driving brand awareness and sales – as indeed the value of good presentation of that messaging. The Acko Drive Awards programme acknowledges and honours the best of the industry, which is why, it is ‘The One That Matters’ or #TOTM.
Disclaimer: This article has been produced on behalf of the brand by HT Brand Studio.