Designers in demand by tech companies
As per a 2021 report on the future of creative jobs by KPMG India and Pearl Academy, design industry and design professionals are at the forefront of reimagining the way every product and experience will be developed going forward.
What is the most important success factor for companies like Google, Apple, Accenture, Capgemini and Innovaccer in today’s digital world? It is technology, with design at its core.
As per a 2021 report on the future of creative jobs by KPMG India and Pearl Academy, design industry and design professionals are at the forefront of reimagining the way every product and experience will be developed going forward. The need for personalization, increased online activities and technologies like Internet of Things, virtual reality, 3D printing are prompting designers to rethink on leveraging user-centric data for better product development.
“If technology is the backbone of all industries today- from education to healthcare, from e-commerce to entertainment, then design is the heart & soul. Organizations are fast realizing that technology is not the differentiator anymore, it is the user experience and the customer’s interface with the technology that matters”, says Aditi Srivastava, the President of Pearl Academy, which works closely with big tech companies to understand their design talent requirements and provide the same.
Last year, despite the slow hiring by India Inc. due to the pandemic., design professionals stayed in great demand. As the world shifted to the virtual mode, organizations hired user experience analysts, UI/UX designers, graphic designers, and design application consultants to stay ahead. The tech companies are also offering impressive salary packages to graduate and post-graduate design students.
“Tech-driven organizations such as Innovaccer, Capgemini, IBM and Accenture found the communication design and product design students from our School of Design a great fit and offered them starting salaries in the range of 12-13 lakhs per annum. Besides their design knowledge and technical skills, they are evaluated on their attitude, behaviour and soft-skills”, shares Aditi.
One of the least probable professions to get affected by automation, design will continue to evolve into a hybrid industry that is considered as much technical as it is creative. The newer job profiles that are emerging in design include user research, digital product designer, information architect, usability analyst, voice interface designer, design strategist and creative technologist.
So, millennials do not have to consider only the engineering route to work in their dream tech company. They can now literally design their way into one.
Know more about Pearl Academy here.