Elevating Living Standards: The Role of ROX in Residential Spaces - Hindustan Times

Elevating Living Standards: The Role of ROX in Residential Spaces

Published on Apr 23, 2024 05:10 PM IST

Embark on a journey into the realm of luxurious living spaces, where the focus on ROX turns houses into sanctuaries of satisfaction and productivity

Anshul Arzare, MD & CEO, YES Securities
Anshul Arzare, MD & CEO, YES Securities
ByHT Brand Studio

In today's dynamic world of real estate, Return on Experience (ROX) has become more than just a buzzword—it's a game-changer. Unlike traditional Return on Investment (ROI), which solely measures financial returns on investments, ROX explores the qualitative dimensions, particularly within the realm of real estate, emphasising holistic living environments.

Organisations like Hubtown 25 South are leading the charge in reshaping the residential experiences and raising living standards. Anshul Arzare, MD & CEO of YES Securities, brings insights into the intricate relationship between ROX and residential spaces in a recent episode of #Life'sTrueValue, powered by Hubtown 25 South. Check out the episode here.

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The subjectivity of luxury

Arzare underscores the subjective essence of luxury, highlighting how the definition of premium living spaces is based on individual preferences. With the evolving real estate landscape, ROX emerges as a crucial measure for assessing the genuine value of residential properties. Arzare emphasises ROX's significance in guaranteeing that a residence transcends mere shelter, becoming a haven for relaxation and revitalisation.

Arzare said, “When you go back home, and when you put your head on the pillow, you want to feel relaxed… If the place where you stay provides you that, then you are a happy person,” underscoring the importance of ROX before investing in a luxurious home. More than being a statement, Arzare underlines that owning a home that takes care of all your needs to refresh you for the next day’s challenges. This perspective aligns with the evolving desires of modern homeowners, who seek residences that not only offer comfort but also serve as havens for rejuvenation.

Adding value to luxurious living spaces

In the quest to enhance the ROX in residential properties, the concept of adding value to luxurious living spaces becomes paramount. Beyond opulence, the true value of luxurious living spaces lies in a living space's ability to cater to diverse needs and preferences of its residents. Arzare emphasises that a comfortable living space translates to higher productivity, highlighting the significance of amenities like basketball courts and premium gyms in fostering personal growth and community engagement. By infusing luxury with purpose and passion, the goal transcends merely creating homes; it's about cultivating communities where every resident can truly flourish.


The interplay between ROX and premium living spaces is not just a trend but a shift in the real estate industry towards prioritising residents' overall well-being and satisfaction. By embracing this holistic approach, luxurious living spaces can truly become spaces for personal growth, productivity, and happiness. As the real estate landscape continues to evolve, the importance of ROX in redefining residential experiences is paving the way for a future where every home is not just a dwelling but a haven of contentment.

In essence, ROX isn't just a measure; it's a philosophy—an acknowledgment that true luxury isn't measured in square footage or price tags, but in the intangible qualities that make a house a home.

Disclaimer: This article has been produced on behalf of the brand by HT Brand Studio.

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