This film on cleft lips will tug at your heartstrings
Launched by the Himalaya Drug Company, ‘Ek Nayi Muskaan’ captures the journey of 8-year-old Munmun as she undergoes a life-changing cleft surgery.brand stories Updated: Dec 15, 2018 11:49 IST
Did you know that more than 35,000 babies are born in India with a cleft every year?
Yes, you read that right!
Cleft lip and/or palate occurs when certain facial tissues do not fuse properly during foetal development. This can have serious implications, including difficulties in eating, breathing, and speaking.
Children with clefts are also prone to ENT infections. They face social isolation and many drop out of school due to speech-related learning problems, which, in turn, leads to loss of employment.
The sadder reality, however, is that less than 50% of those with this defect get treatment due to ignorance or poverty.
To highlight the same, The Himalaya Drug Company, India’s leading herbal and personal care company, has launched a film.
Titled ‘Ek Nayi Muskaan’, the film has been released as part of the company’s social impact initiative, ‘Muskaan’, which supports free cleft treatment for underprivileged children in partnership with international cleft charity, Smile Train.
‘Ek Nayi Muskaan’ captures the journey of Munmun, an eight-year-old girl who lives in a small village near Lucknow, as she undergoes a life-changing cleft surgery.
Like any other child, Munmun dreamt of going to school and playing with friends. However, her untreated cleft lip had kept her in hiding.
Even in her dreams, she couldn’t think of herself without a cleft, and hence, imagined wearing a mask to fulfil her aspirations.
The film has been directed by Rahul Bharti of Roadrunner Productions, and the theme song has been sung by renowned actor and singer, Raghuvir Yadav.
Watch the film below to realize the enormous impact that a surgery can have on the life of a little girl.
Unveiling the film, actor Ali Fazal said, “Children are pivotal to our future, and there should be nothing that deprives them of true happiness. I am extremely happy and lucky to be a part of this journey of spreading happiness and smiles.”
Cleft surgery is safe and the transformation is immediate. Under the initiative of Muskaan, more than 500 children have undergone free cleft surgeries till date. Himalaya contributes towards Muskaan with the sale of every Himalaya Lip Care product.
“Through our partnership with Smile Train, Muskaan aims to help raise awareness about clefts and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with ‘Ek Nayi Muskaan’, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life,” said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company.
For more information about Ek Nayi Muskaan, please click here.
First Published: Dec 11, 2018 17:43 IST