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Home / Brand Stories / Have we really stopped playing like we used to?

Have we really stopped playing like we used to?

A report commissioned by PUMA and Virat Kohli reveals startling observations about the general state of Indian health and fitness.

brand-stories Updated: Jun 28, 2018 13:26 IST
Promotional Feature, HT Brand Studio
Promotional Feature, HT Brand Studio
Indian cricket team captain Virat Kohli.
Indian cricket team captain Virat Kohli.(HT)

It felt exhilarating, fun, and fabulous to play a sport during childhood, didn’t it? Look back to the moments when you were so absorbed in playing that hours turned into minutes and a day turned into an hour. You blinked and it was time to go home, but you still wanted to stay back and play a little bit longer.

So, when was the last time you played? Think back. How long has it been?

57 percent of the Indian population did not play any sports even once in the last 1 year, as per a survey conducted by India’s leading athlete Virat Kohli and sportswear brand PUMA.

The findings of the survey.
The findings of the survey. ( PUMA )

Are we really not playing?

The mediation of technology, gadgets, and social media has resulted in today’s generation spending more of their time without any physical activity. But what is this so-called “modern life” producing? A population addicted to and dependent on technology.

The evolution of technology has reached a tipping point; today, we have pretty much everything available at the touch of a button. Learning, working, entertainment, games, and shopping, we can access it all from the comfort of our homes, in a car, or on a train. But, this comes at a price; and this price is a relatively huge: Health.

One of the most common reasons people come up with for not exercising is “lack of time”. But, what’s even more alarming is that the same set of people spends nearly 4-5 cumulative hours in front of the television, on social media, telephone, and computer.

Technology is changing the way we live, but it doesn’t stop there. It will go on to affect even the upcoming generation – our children.

Virat Kohli raises a worrisome issue.
Virat Kohli raises a worrisome issue. ( PUMA )

Penalties of not playing or exercising

Sticking to the screen without regular exercise can have negative effects on your health. Weak eyesight, achy bones, depression, increasing number of sick days, and lack of endurance and strength are just few risks to name. So, if you’ve slipped into an inactive lifestyle, it’s not too late to make a change.

Sneaking play into your daily routine

Getting active doesn’t always mean buying expensive gym memberships. Instead, choose activities that you enjoy and can manage to do regularly. Given that the urge to play is embedded within all humans, fitting in a sport you love into your daily routine is not as hard as you think.

Follow a “Move More” approach to begin: keep reminding your body to get more movement. Also, commit to regular playing, schedule ‘Play Dates’ like high-priority appointments in your calendar. Don’t treat your workout like something to squeeze in if you have time. To maintain fitness and reduce your risk of health problems, pledge a minimum of 30 minutes of physical activity every day.

Most importantly, spot your favourite sport. The reason is quite simple: we are not inclined to dive in or stick to things we hate. Hence, choose the one sport you love the most. Badminton, swimming, kickball, basketball, football, and Frisbee are all fun sports that can help you stay active. Also, don’t take up a solo sport; make it a group workout with your family or friends.

It’s also important to not give up play during stressful situations because these are a part of life. Playing will keep you happy, healthy, and capable of handling tough times even better.

Play time is in short supply; don’t let the cyber playground win over your play dates. It’s never too late, don’t give up playing; instead, make play a habit that you just can’t get away from. So, #ComeOutAndPlay, starting today!