Heineken invites you to Live Your Music with Harry and Sejal
Even before its release, Imtiaz Ali’s latest venture Jab Harry Met Sejal has managed to hit all the right notes -- thanks to its foot-tapping songs and peppy videos. Due for release on August 4, the film already has fans dancing to its tunes—especially after the release of the peppy disco hit ‘Beech Beech Mein’. While, traditionally, brand associations for films are usually in the space of basic engagement, Heineken and the team of JHMS have taken this even further by weaving a fun and interactive contest for fans, using the superb and already-popular soundtrack of the film.
Shah Rukh Khan and Anushka Sharma promise moviegoers a journey of a lifetime across exotic European landscapes while discovering more to life with every experience they encounter on the road. For diehard romantics who cannot get enough of the film’s music, JHMS blends with Heineken’s unique brew to present an opportunity to be a part of the greatest Bollywood chorus of all time.
For music lovers across the country, Heineken’s Live Your Music initiative has one strong message: Music is best enjoyed when it is lived together. In that very spirit, fans across India are invited to be featured alongwith Shahrukh & Anushka and live their music. Sure, like many of us, you may be awkward or even embarrassed about singing in public; but, imagine the thrill of being part of a thousand-member chorus led by your favourite stars. Not only will your voice be blended with that of SRK and Anushka Sharma, but a few lucky hearts will also have the opportunity of getting to meet and greet the stars off screen.
To participate in the Live Your Music contest and be part of the greatest Bollywood chorus ever, all you need to do is submit a video recording of you singing the chorus from the song ‘Beech Beech Mein’ and upload it here.
Think about it – if you’ve been humming the catchy ‘Beech Beech Mein’ chorus in the shower or during happy hours with friends, why not also sing it aloud and relive Harry and Sejal’s experience as your own?
As SRK and Anushka Sharma put it, there’s far more magic created when more of us join the party. So, what are you waiting for? Clear your throats and Live Your Music!