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Honda 2 wheelers launches campaign #ActivIndia, a movement by Activa encouraging citizens to vote

The movement by Activa has already earned over 2.63 million pledges from around the country.

brand stories Updated: May 02, 2019 18:10 IST
What makes the movement even more special is that it urges two-wheeler owners to ride to the polling booth with a friend, relative, or neighbor.(Honda 2 wheelers)

With Phase 1 & 2 of the 2019 general elections over, here’s how you can keep the momentum going—join the #ActivIndia, a movement by Activa.

Launched by Honda Activa, this initiative encourages citizens to make a difference to the society by not shying away from voting. as the campaign’s slogan goes, ‘Let no seat go vacant’.

What makes the movement even more special is that it urges two-wheeler owners to ride to the polling booth with a friend, relative, or neighbor. This is because transportation is a challenge in many areas of the country, as a result of which many people end up not voting.

Watch the video below to know more.

Speaking about the campaign, Yadvinder Singh Guleria, Sr. Vice President, Sales & Marketing, Honda Motorcycle & Scooter India, said: “As a responsible corporate, Honda has always looked beyond business to contribute in empowering India, be it through our various CSR initiatives or even road safety commitment. After gaining the trust of India, Honda is now sparking positive social change and striving to evolve India into #ActivIndia a movement by activa. Together let’s make each citizen socially aware.”

Join the movement

Wondering how to join the movement?

Start by taking a pledge on https://www.hondaactivindia.com/ to vote. You can also support the campaign by giving a missed call on 9870500111.

On visiting https://www.hondaactivindia.com/, you can also get your pledge certificate framed, so that you can share the same on social media with friends and family. This will help spread the word, thereby making more people join the campaign. More than 2.63 million pledges have already been registered on Honda’s website.

You can even select your polling date on the website to get a reminder a day before. And, on the polling day, ride to the booth accompanied by a friend or family member.

Finally, don’t forget to encourage everybody around you to also take the pledge. After all, it’s we who decide as to who gets the licence to run the nation. #ActivIndia.

First Published: Apr 24, 2019 11:12 IST