HOUSE OF DIAGNOSTICS: REDEFINING THE HEALTHCARE SPACE

Updated on Aug 02, 2022 11:01 AM IST

HOD has always been at the forefront of acquiring state-of-the-art technologies to provide excellence in patient care. Looking to strengthen its pan-India presence, HOD is taking new initiatives to ensure that every citizen has access to quality and affordable healthcare

HOD Near AIIMS
HOD Near AIIMS
ByHT Brand Studio

The healthcare sector in India is poised to take a big leap forward owing to the adoption of innovative technology and a wider reach of services. House of Diagnostics, with its multiple diagnostic & pathology centres in Delhi NCR, has plans to expand its geographical footprint by focusing on providing superior quality services and creating a culture of excellence.

From a humble beginning in 2007, House of Diagnostics (HOD) has come a long way in becoming one of the leading players in the field of integrated diagnostics with imaging and pathology in Delhi-NCR. The company runs 10 diagnostic centres along with 100+ blood test centres across the National Capital Region.

HOD continuously endeavours to make a positive impact in the healthcare sector by providing high- quality diagnostic and pathology services at an affordable cost. What sets the company apart from others is its state-of-the-art technology and automated laboratory processes along with a strict adherence to quality control methods which it has built over the years.

Dr Shubham Sogani, CEO- House of Diagnostics
Dr Shubham Sogani, CEO- House of Diagnostics

Dr Shubham Sogani, the young and dynamic CEO of HOD, has led the organization from the front and steered it to a growth trajectory in the diagnostic business. Right at the beginning, HOD focused on providing the best diagnostic CARE for their patients with advance state-of-the-art technology.

Offering Quality and Value- Priced Healthcare Services

Automated Laboratory Solutions
Automated Laboratory Solutions

HOD believes that providing quality services is vital for success in today’s competitive environment. Offering reliable and affordable healthcare testing to patients allowed the company to expand its reach and solidify its long-term prospects. In 2007, when most diagnostic centres were charging 8000 for a 3T MRI scan, HOD in collaboration with the Government of Delhi, was doing the same scan for just 1500.

When the company took the plunge in the diagnostic and pathology business, it was realized that many aspects of the business needed a paradigm shift. The priority was to steer the modality towards a complete patient-driven business model benefiting the patients at large. The aim was to provide affordable services to the patients ensuring a smooth experience. This was the first significant step taken to meet the growth objectives.

HOD has always enjoyed the distinction of bringing the best of the diagnostic machines existing in the world to India. The imaging modality – PET MRI, for instance, was first installed by HOD at Indraprastha Apollo Hospitals in 2012, and it was a momentous milestone as the PET Suite was the first one in Southeast Asia. Even today it is the epitome of medical diagnostic imaging services as it can pick up cancers in the body much earlier, thereby saving many precious lives. With a price tag of $7 million, this technology marvel combines the best of PET and MR.

Comprehensive Range of Services

PET-CT scan for Cancer diagnosis
PET-CT scan for Cancer diagnosis

In the real sense, there is no diagnostic centre chain in the National Capital Region that offers the three different services of pathology, radiology, and nuclear medicine under one roof. This is simply a distinguished advantage for the company.

“Success belongs to those who are unique in their business and our integrated model of comprehensive centres and services clearly speaks of the same. Moreover, we stand unique today because of our focus on providing CARE to our patients. Our centres are equipped with advance technology, lab automation processes with dry chemistry-based techniques which ensures accurate and precise reporting for our patients. Our recent collaboration with Ortho Clinical Diagnostics has ensured hands-free sample handling in our labs with least manual interference. The group exclusively focuses on a B2C setup and working, which goes a long way in benefiting the patients at large. This kind of business is replicable and multipliable and hence has a huge potential for growth.” says Dr Sogani.

HOD Faridabad
HOD Faridabad

Going Forward

The group is steering towards expansion. In its first phase, HOD has focused on areas like East Delhi, West Delhi, South Delhi, North Delhi, Ghaziabad, Faridabad and Gurgaon, for expansion in Delhi- NCR. The company is keen to expand across geographies to make its services available in other parts of the country as well. With such massive expansion plans, the company aims to penetrate further across India to provide high-quality and affordable diagnostics to the community at large.

Disclaimer: This is a company press release, and it does not have journalistic/editorial involvement of Hindustan Times.

SHARE THIS ARTICLE ON
SHARE
Story Saved
×
Saved Articles
Following
My Reads
My Offers
Sign out
New Delhi 0C
Friday, September 30, 2022
Start 15 Days Free Trial Subscribe Now
Register Free and get Exciting Deals