Luxury living is more than a lifestyle upgrade - Mr. Jhavar, CEO Marvel Realtors
There has been a proliferation of the term luxury. Several brands appear to have entered the category since it is perceived as a high margins business. For Marvel, luxury is a design-first and not profit-first approach
The latest trends in premium real estate buying patterns reflect a judicious and refined approach by home buyers who want a lifestyle that is much more than just checking the boxes of Italian tiles or jacuzzi. They want seamless integration of modern vagaries that are changing their ecosystem while not compromising grandiose living space. Speaking more on the same, Vishwajeet Jhavar, founder & CEO of Pune’s prominent luxury real estate developer brand, Marvel Realtors, said, “Each Marvel residence with a promise of iconic designs, unparalleled aesthetics, finest craftsmanship and commitment to quality, is a piece meant for a connoisseur. Creating luxury living spaces is much more than offering a ‘lifestyle upgrade’ to our customers. It is about spaciousness yet not about ostentation. It is about everyday luxury yet not about conspicuous consumption. A Marvel project is characterized by a unique inside-out design approach and a focus on offering 360-degree luxury experiences that helps its investors transition from owning the house to living through immersive luxurious experiences, every day.”
Traditionally luxury has been perceived as ephemeral and materialistic. Luxury living is a way of life for those who cherish quality and seek meaningfulness in what they indulge in. Luxury living is a mindset. For many, it is also a cultural and emotional construct. Houses are both physical and psychological constructs; an extension of one’s mindset. It is a way of living with the best craftsmanship. It is a way of living with creations that would last for decades. It is a way of living in a way that maximises your living.
There has been a proliferation of the term luxury. Several brands appear to have entered the category since it is perceived as a high margins business. For Marvel, luxury is a design-first and not profit-first approach. True luxury is thoughtful and purposeful just as some of Marvel’s prominent projects:
- Marvel Aquanas, Kharadi: With an infinity pool on the 18th-floor clubhouse, each apartment not only overlooks the Mula-Mutha river but has a full panoramic view of it. Other projects in the same vicinity may share the prestigious address, they may not even have half of their apartments have expansive living that Aquanas offers with 22-feet height living and dining rooms in 82 limited-edition apartments across 22 storeys and 2 towers!
- Marvel Piazza, Viman Nagar: Designed as a charming European town with central squares, this low-rise project is for the ones who seek to live in a close-knit community instead of crowded residential societies with 1000s of apartments. From shared spaces such as barbeque decks to private gardens for relaxation, Marvel Piazza is designed to mingle with a like-minded community
- Marvel Selva Ridge Estate, Bavdhan: The property is situated in the lap of nature with great amenities such as Olympic-sized pools and cabanas. Residents often enjoy cycling, trekking and other outdoor activities that enable them to maximize wellness while experiencing a truly luxurious lifestyle overlooking the forest reserve.
- Marvel Sangria (NIBM Road): This is an exotic 13-building project that is truly worlds within worlds, designed around the concept of courtyards. It is spread across 13.5 acres comprising private havens equipped with modern technology yet unrelenting in style and design
Location plays an integral part in luxury living adding to the experience of its residents. Marvel Aurum with only 1 apartment per floor in the prime location of Koregaon Park offers the finest exclusive living experience within a city. Marvel Piazza is located in the quaint yet well-connected parts of Viman Nagar, adjacent to the airport. Marvel Selva Ridge Estate in Bavdhan is nestled amidst a lush forest with accessibility to the Pune-Mumbai highway and proximity to the Pune city centre.
“Luxury is not a lip service for us but our DNA”, adds Vishwajeet Jhavar, “We do not plant saplings but full-grown trees in our projects. Our swimming pools are lap-sized or even Olympic-sized. Understanding the changing times, we have provided amenities like WFH space and/or co-working spaces to offer the privacy as well as the seriousness of a real office, great spaces to walk or jog around, international standard tennis courts and opulent green landscapes, all contributing to your holistic health and wellness. Luxury living is not about how many Bs you can add to your BHKs but about spacious homes. Marvel apartments are up to 30 to 40% larger as compared to market offerings. Our select projects have 22 ft ceiling heights in the living and dining rooms. A Marvel experience is a luxury living experience in its true sense. It is about maximising your living.”
Discerning luxury real estate investors/home buyers are looking keenly at projects that are developed by builders who can make their investment work hard as well. Several Marvel properties are clocking almost 100% + capital appreciation value as per their latest announcement. All of these and Pune being a top-notch city in terms of growth in luxury real estate triggered by its strategic hubs, employee revolution, and discerning buyer community has augmented the brand’s efforts to stand tall in Pune’s luxury real estate sector.
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