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Wednesday, Sep 18, 2019

Pioneering the rise of a suburb

Only a few suburbs can provide a healthy, sustainable and luxurious lifestyle; Mulund being one of them.

brand-stories Updated: Sep 03, 2019 13:08 IST
Promotional Feature, HT Brand Studio
Promotional Feature, HT Brand Studio
Marathon Monte Carlo is the most exclusive residential property in Mulund today.
Marathon Monte Carlo is the most exclusive residential property in Mulund today. (Marathon Group)
         

Amidst the densely populated landscape of Mumbai, few suburbs are left that can provide a healthy, sustainable and yet luxurious lifestyle; Mulund being one of them. Hailed as the ‘Prince of Suburbs’, Mulund with its massive crown of green to one side – the Sanjay Gandhi National Park, keeps the hopes of home seekers and investors alive.

Its proximity to numerous employment hubs, world-class hospitals like Fortis, prestigious schools such as NEXT, and the reputed Kalidas Sports Complex also create a pull for young movers and family makers towards the locality. This has led major real estate developers like the Marathon Group to helm and raise the standards of residential life by creating premium properties that are some of the best in the city. “We’ve seen and participated in transforming Mulund from a quiet and sleepy suburb to being a key part of the bustling metropolis. With upcoming projects like the metro and the Goregaon-Mulund Link Road, Mulund is sure to continue growing by leaps and bounds,” said Mayur Shah, MD, Marathon Realty.

An average real estate price appreciation of over 80 per cent in the past 10 years shows why Mulund is the residential hotspot for those who yearn for the Mumbai lifestyle without its hassles. With numerous upcoming infrastructure projects and a burgeoning commercial and residential community, Mulund is set strong for the future. For instance, the Goregaon-Mulund Link Road (GMLR), an ambitious road project of the Brihanmumbai Municipal Corporation (BMC) connecting eastern and western suburbs through Sanjay Gandhi National Park (SGNP), has secured all the mandatory clearances and construction work is set to start soon. Similarly, the development of 32.32km-long stretch of Mumbai Metro Line-IV is already underway which will connect Mulund on a direct route from Kasarvadavali to Wadala.

Marathon Group and Mulund: A long love story

Marathon Group and Mulund – rarely does it happen that one is spoken of without any mention of the other. It is a long and incredible relationship, one that goes back to the pre-Independence era. The origins of Marathon are inextricably linked with that of Mulund, and the group has been at the forefront of property development in Mulund and continues to have a role in shaping the skyline of this charming suburb.

The beginnings

Marathon’s relationship with Mulund actually began way back in 1922. Zaverbhai Shah, the patriarch of Marathon Group, worked with foreign architects Crown and Carter to develop the master plan for 550 acres of the suburb of Mulund. The well-thought town planning done at that time has resulted in Mulund being one of the best-planned and greenest suburbs today. Take a look at a satellite view of Mulund and you’ll see a neat criss-cross grid of lanes and plenty of green, open spaces.

Marathon Group was formally established in 1969 by Zaverbhai’s son, R Z Shah.

Before he started the business, R.Z.Shah was an educationist. He started as a student in Mulund’s first school – SMPR, went on to become a teacher there, then the principal, then a trustee, and president of the trust.

“My father, Zaverbhai, came to Mulund 100 years ago. We are now in the 5th generation, all of whom have grown up in Mulund. Mulund is our community, and Mumbai is our homeland. This city, this community, means everything to us,” says R Z Shah, Chairman, Marathon Group.

From humble roots in 1969, the Marathon Group has now grown into a 1,000-plus person company and amongst the larger real estate developers in Mumbai.

A Marathon run

For 50 years, Marathon has been developing projects across Mumbai, but Mulund has always been the centre of the Group’s attention. Some of the projects in Mulund from back in the day are milestones etched in time. The first tower in Mulund with an elevator was Marathon Poonam, built in 1972. In 1996, it was Marathon Antariksh, which became the first high-rise of Mulund standing at 190 feet. Marathon Monte Vista, one of Mulund’s landmark residential towers, is still an icon known for its exceptional curved facade. Year after year, Marathon has added to the Mulund skyline, be it retail spaces, mid-size projects, premium residences or super-luxurious homes.

In Mulund, Marathon Group has it all - ranging from 1 BHK to 6 BHK and even duplexes, there are projects that cater to a wide range of budgets. They even have a world-class school in Mulund – NEXT School.

Marathon Monte Carlo: Mulund’s most exclusive address

Monte Carlo is the most exclusive residential property in Mulund today. It’s one 43-storey tower, with just two apartments on a floor, and less than 70 apartments in all. It features palatial 4, 5 and 6 BHK residences – amongst the largest in the suburbs with breath-taking views that overlook the Mulund hills, and top-of-the-line amenities. The project has already received occupancy certificate till the 22nd floor, and families have already started moving in.

Hindustantimes

“When we designed the project, we wanted to create homes that offer something that a lot of luxury projects today don’t offer – large spaces. Monte Carlo has lavish apartments, with unmatched exclusivity, and that is an especially great choice for joint families,” says Mayur Shah, Managing Director, Marathon Group.

Apartment sizes at Monte Carlo are in the range of 1,900 sq.ft for 4BHKs, 2,400 sq.ft for 5BHKs and 2,700 sq.ft for 6BHKs.

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The expansive living and dining room would probably be the largest seen in the city in any luxury project measuring over an incredible 550 sq.ft, and what adds to the spaciousness is the wide, floor-to-ceiling window that opens up to beautiful panoramic views of the hills.

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The luxury experience is elevated further owing to the huge kitchen with servant quarter, enormous bedrooms with walk-in closets, large washrooms, and exquisite fittings. Carlo also offers a plethora of lifestyle amenities.

Monte Carlo: P51800002662

Marathon Monte Plaza: Premium shops and offices

Hindustantimes

While residential offerings in Mulund have grown at an exponential rate, growth in premium commercial real estate hasn’t been commensurate. Monte Plaza addresses this perfectly with its fine retail and office spaces. Monte Carlo and Monte Plaza together form Mulund’s most premium development, and it finds itself nestled in a quiet, green part of the suburb. Despite this, connectivity is top-notch - the arterial LBS Marg is just about 250m away, and so is the upcoming metro station, reaching the Eastern Express Highway takes about 10 minutes, and the railway station is about 1.5km away. Excellent connectivity and peaceful locality – it strikes the perfect balance.

According to a real estate data analytics firm, the next 4 years will see around 16,000 premium apartments being sold in Mulund alone, and this bodes really well for footfalls at Monte Plaza. The new audience that moves into these homes means a number of new shoppers, and there will also be many professionals and entrepreneurs looking for office spaces near their residence.

Monte Plaza: P51800016329

Marathon Eminence: Boutique 1 and 2 BHK residences

Marathon Eminence’s incredible location, a stone’s throw away from the railway station, with convenient access to arterial roads, means that a resident will spend less time commuting and more time with their loved ones. Offering impeccably designed and spacious 1 and 2 BHK apartments and a wide range of amenities, Marathon Eminence promises a lifetime of extraordinary convenience.

Residences at Eminence are superb in every sense. With large windows opening up to a tree-lined avenue, the apartments feel spacious, airy and well ventilated. The perfectly proportioned living spaces and optimised passages ensure that every square foot is used to the maximum.

Marathon Eminence: P51800016063

Marathon Emblem: Exclusivity redefined

Another luxury offering that can be opted for by a privileged few is Marathon Emblem. Located on the arterial Goregaon-Mulund Link Road, the tower is nearing completion.

It has large, boutique 3 and 4 bed residences that enjoy panoramic views, exclusive amenities and phenomenal connectivity. The exclusive gated community offers only two apartments per floor and just around 40 residences, thus highlighting utmost privacy.

The living room gets a unique column-less design that not only makes the space feel incredibly large, one can also do a lot more with the space. Homes here also enjoy perfect views of the hills or the creek, and residents can enjoy the views from their private deck.

Marathon Emblem: P51800000645/556

Hindustantimes

Mulund, a property hotspot, is well on its way to becoming one of the most desired residential suburbs, with the Marathon Group at the forefront of it. The Group has no plans of slowing down development in Mulund with several launches planned in the near future ranging from luxury projects, redevelopment projects to retail and commercial spaces.

For details, contact: P: 935 935 85 85/ 9024 90 90 90

E: sales@marathonrealty.com, W: www.marathon.in

First Published: Jul 31, 2019 18:35 IST