NGO Dhagaa Propels Women Empowerment And Sustainable Fashion At Boishakhi Utsob 2024 - Hindustan Times
close_game
close_game

NGO Dhagaa Propels Women Empowerment And Sustainable Fashion At Boishakhi Utsob 2024

Published on Apr 16, 2024 03:42 PM IST

Boishakhi Utsob 2024 was held on the 13th and 14th of April 2024 at Tiara, Meluha The Fern.

Lopa Mallik Home Chef, Shraboni Bhattacharya Founder Dhagaa, Kamlaksh Shetty Founder Entertainment Unlimited, Niloy Das Founder The Madhouse Social
Lopa Mallik Home Chef, Shraboni Bhattacharya Founder Dhagaa, Kamlaksh Shetty Founder Entertainment Unlimited, Niloy Das Founder The Madhouse Social
ByHT Brand Studio

India, 16th April 2024 - On the auspicious occasion of Poila Boishakh, not-for-profit company Dhagaa, founded by Dr. Shraboni Bhattacharya DSouza in July 2023 along with Sanjukta Mukherjee, showcased unique and exquisite handcrafted apparel and jewelry, meticulously crafted by women master weavers and differently-abled artisans at the recently concluded Boishakhi Utsob 2024.

This celebratory event which attracted over a legion of attendees successfully propagated conscious living and women empowerment amongst today’s generation, by presenting an eclectic amalgamation of Bengali cuisine and eco-friendly merchandise.

Unlock exclusive access to the latest news on India's general elections, only on the HT App. Download Now! Download Now!

During the event, Dr. Shraboni Bhattacharya D’Souza, Founder Partner of Dhagaa shared, “Dhagaa is a nationwide movement to eliminate gender disparity and bring rural and differently-abled artisans into the commercial world of fashion. Attendees will avail an opportunity to get a first hand experience of never-seen-before products from the interiors of rural Bengal and other parts of our country and thereby support the empowerment of rural artisans as well as aid in the preservation of age-old folk art. Dhagaa is committed to celebrating and championing traditional craftsmanship of India and providing female rural artisans with dignified opportunities for economic independence. By supporting Dhagaa's mission to empower women artisans, revive Indian crafts and promote sustainable fashion choices, attendees of the Boishakhi Utsob will be able to contribute to a more inclusive future. Let's weave threads of empowerment, sustainability and creativity together to ensure a more cohesive and brighter future.”

Dr.Shraboni Bhattacharya Dsouza and Sanjukta Mukherjee Founders of Dhagaa
Dr.Shraboni Bhattacharya Dsouza and Sanjukta Mukherjee Founders of Dhagaa

Boishakhi Utsob 2024 was held on the 13th and 14th of April 2024 at Tiara, Meluha The Fern. Mr. Punish Sharma VP Operations The Fern Hotels and Chef. Parimal Sawant Culinary Director supported the ethos of Dhagaa. The event was co created by Home Chef Lopa Mullick with her heirloom menu, Kamlaksh Shetty (Founder Entertainment Unlimited) for decor and Niloy Das (Founder The Madhouse Social) for social networking initiatives and event curation

Poila Boishakh is the traditional Bengali New Year which marks the festivities around food, art and culture.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Catch every big hit, every wicket with Crick-it, a one stop destination for Live Scores, Match Stats, Quizzes, Polls & much moreExplore now!
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Tuesday, May 28, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On