
Prakritik Pujo: Let the children show the way
If you have ventured into a Durga Puja pandal in Kolkata and wondered at the art and intricacy of the giant idols of the Hindu goddess, it is possible that you are looking at something that was made in Kumartuli, or the potter’s quarter, an almost 300 year-old neighbourhood in northern Kolkata. This year, at this epicentre of idol making, Horlicks has joined forces with the Kumartuli Sarbojanin Durgaotsab to come up with an eco-friendly Puja.
So, why do we need an eco-friendly puja? The answer lies in the years of gross negligence that the planet and its ecological system have faced and the damage that pollution and greed have done to the earth, whose effects have started to show now. The climate is changing and so is the ecology. While the melting ice caps may seem far away for many, it will soon hit home when people, all over the world, are affected by droughts and floods like never seen before, and disease and scarcity of fresh water. And all this will happen soon enough if the environment is not taken care of immediately.
While protecting the environment and the planet is necessary every day, it becomes especially important during the festive season. Every year, during the month-long festivities, ushered in by Navratra and Durga Puja, the environment suffers immensely. The pollution level, in both the air and water, spikes up dramatically, calling for a lot more cognisance of the environment during this time.
This year, it is said that that Durga Maa is travelling by boat, through the sea, which as per legends, is a sign of her anger. Popular health drink brand Horlicks took this thought forward as a cue to help people celebrate festivals better. It teamed up with the Kumartili Sarbojanin Pandal Committee to involve a bunch of kids and celebrate Prakritik Pujo (or eco-friendly puja).
This is one of the initiatives by Horlicks to involve children, in the process of saving the planet and to sensitise them to the needs of the future.
Just like Durga puja in Kolkata, Prakritik Pujo will be an immersive experience, with religion and spirituality coming together with love for the environment. Come experience how the torchbearers of the future see the world, and their belief in bringing together tradition and the environment for a better tomorrow for everyone.
Disclaimer: The opinions expressed in this article are the author’s own and for educational purposes.

Where there’s a will, there’s a way to unlock happiness
- Mondelez India’s Happiness Unlocked campaign shines the light on people who created inspiring stories of happiness despite the pandemic restrictions.
_1614862734431_1614862744058.jpg)
This B-School has made the MBA degree future-proof

Your search for a Credit Card ends at Finserv MARKETS!
_1614687898643_1614687906690.jpg)
Flaunt your nights: OPPO F19 Pro+ 5G to revolutionize smartphone videography
- A perfect blend of industry-first innovations and superlative videography abilities
- Smart, futuristic 5G capabilities along with faster charging, perfectly complementing your fast-paced lifestyle

Enabling smart education for a smarter India
_1614352137087_1614352145145.jpg)
Meet the home chef who is ready to cook up a storm!

HT Trailblazers Awards salutes our Covid Heroes
- Ambience Group, which went that extra mile to support migrant labour and healthcare professionals during the Covid-19 pandemic has partnered with Hindustan Times for HT Trailblazers Awards 2021 to honour this spirit of service before self.
_1614253264507_1614253301342.jpg)
Unlocking Happiness, one story at a time

Here are the winners of HT Trailblazers awards
- HT Trailblazers awards, presented by Ambience, is a token of gratitude to the great minds who did not let their spirit go down even in the darkest of times and emerged as an inspiration for society at large.

Finally, happiness is unlocked
- Mondelez India’s Happiness Unlocked campaign puts you in touch with the little joys of life.

OPPO Reno5 Pro 5G a must-have for next-gen video creators, believes Imtiaz Ali
_1613395425905_1613395516456.jpg)
Discover how Satyam and Vivek are leading the digital industry in India
_1613123176631_1613123187343.jpg)
Bring on the weekend with Godrej L’affaire- the coolest lifestyle affair!

Reimagine intelligence with the ‘smart’ Mercedes-Benz E-Class
_1612958967018_1612958977969.jpg)