This Teej, celebrate solah sringaar with Tanishq
The festival of Teej is celebrated with a lot of zest and fervor by married women in the Hindu community, as is an ode to the nuptial bond of marriage.
Much like the north Indian festival of karwa chauth, on this day married women observe a fast and pray for the long life and wellbeing of their husbands. Unmarried women fast too, sometimes, with the belief that they will get a husband like Lord Shiva.
‘Teej’ means third and is usually celebrated on the third day after a full moon or new moon night in the month of shravan. As the age-old tradition goes, the festival is symbolic of the reunion of Lord Shiva and Goddess Parvati.
Women fast all day and get ready like Goddess Parvati in traditional wear with solah sringaar or sixteen adornments to worship the goddess. These include sindhoor, mehendi, bangles, mangal sutra, nath, maang tikka, earrings, rings, bajuband, bicchiya and payal. It is believed that the sixteen adornments will protect their husbands from evil.
This year, the festival is being celebrated on September 9. To make Teej festivities special for you and your loved ones, India’s most trusted jewellery brand Tanishq has launched a special range of jewellery pieces to celebrate the love, devotion and hope that this festival symbolises.
You can choose from a range of exquisite gold necklaces, traditional chaand baalis, half round bangles with matte finish for the special look. Also on offer are traditional Teej must-haves, which have been specially curated for the festival day. This range has nathanis and maang tikkas created with the traditional elements of design that are used for head ornaments worn on Teej.
Traditionally, gold jewellery has been an important element of the sringaar.
What’s more? To make the festivities sweeter, Tanishq has a special offer running in the days before Teej where you can get a discount of 25 percent on making charges of gold and diamond jewellery value. Customers can also exchange their old gold bought from any jeweller at their nearest Tanishq stores and get the best value for it.
The special offer is valid at all Tanishq stores in Bihar and Jharkhand from September 7 to September 9 this year.