Embossed in timelessness
With her thin frame and pretty face, she could easily pass off for a model. On a humid August day at Adaah Couture, Sector 8, Chandigarh to launch her Fall/Winter 2013 collection, fashion designer Mandira Wirk manages to look like a million dollars in an all-black outfit.Updated: Aug 05, 2013 09:23 IST
With her thin frame and pretty face, she could easily pass off for a model. On a humid August day at Adaah Couture, Sector 8, Chandigarh to launch her Fall/Winter 2013 collection, fashion designer Mandira Wirk manages to look like a million dollars in an all-black outfit. “This is probably the first time that I’m doing an Indian line,” she tells us, as she takes a break to sip coffee after a heavy-duty photo session.
Just back from the Rajasthan Fashion Week, Mandira has returned with generous doses of inspiration from the colourful state, which finds itself applied in her collection meant for the brides-to-be and women who want to dress to the nines for the numerous festivals coming up. “I was so deeply inspired by Jaipur’s beauty, its architecture and colours, that I couldn’t help but use it in my collection, which I am yet to launch at my store,” she adds with a flash of her demure smile.
As a result, colours such as sapphire, emeralds, corals and reds find themselves on silks, chiffons and georgettes. “I have used a lot of colour-blocking, cutwork and threadwork using resham,” reveals she. Cutwork, informs Mandira, is tiresome and time-consuming but its beauty is timeless. For that matter, Mandira believes in all things classy. “I think clothes should be timeless and silhouettes elegant. I know that a lot of brides prefer to invest in jewellery and not so much on clothes, but I believe an outfit should be worn more than once and not just on a particular day,” adds Mandira, an alumnus of the London School of Fashion who has made a mark for her easy silhouettes, minimalist design and structured cuts.
Based in Delhi, Mandira debuted in the world of fashion in 1999, entering the fashion arena two years later with her 2001 Fall/Winter collection called Dawn to Dusk. In March 2005, the designer was ready to launch her fashion label MW2, with a Spring/Summer collection called Colours of Spring. In the same year, she went international after showcasing her works at the Singapore Fashion Festival and Kuala Lumpur Fashion Week.
Mandira retails in Germany, US, London, Hong Kong, Dubai and Singapore apart from her stores in Delhi. In her latest line, she has brought concept saris (pre-draped and easy-to-wear) and lehangas apart from her trademark gowns. “I love gowns, they are versatile and can be worn on formal occasions and cocktails. But, I also have concept saris, so there is a balancebetween glamourous and understated in my line,” says the designer, adding, “I focus a lot on the back. I think women can carry dresses that have an emphasis on the back really well. Of course, stylised blouses are my forte.”
Next, this mother of a two-year-old daughter would display her line in her hometown Delhi, followed by her Spring/Summer 2014 works at Wills Lifestyle India Fashion Week in Mumbai.