Joynagar Moa.
Joynagar Moa.

Kolkata: GI-tagged Joynagar Moa to be delivered at your doorstep

Even though the markets of Bengal are flooded with the sweetmeat around this time of the year and almost every neighbourhood shop claims to sell the Joynagar Moa, the authenticity of the product is questionable
PUBLISHED ON JAN 25, 2021 11:41 AM IST

For the first time, people from across India and abroad, would be able to get the authentic GI-tagged Joynagar Moa, a winter delicacy of West Bengal, delivered at their doorstep.

The moa would be delivered at their doorstep by India Post, manufacturers of this quintessential winter delicacy in Bengal said. Earlier this month, the moa was exported for the first time since it was prepared 116 years ago.

“We have tied up with the postal department and the first two consignments of 10kg each are going to Chennai and Mumbai on Monday. A packet of six of this authentic GI-tagged product costs 150 and a kilo costs 500,” said Ashok Kumar Kayal, secretary of Joynagar Moa Nirmankari Society.

Also Read: Mamata Banerjee’s nephew Abhishek hits out at BJP

Even though the markets of Bengal are flooded with the sweetmeat around this time of the year and almost every neighbourhood shop claims to sell the Joynagar Moa, the authenticity of the product is questionable.

Manufacturers said that they have tie-ups with only a select few outlets of certain sweet shops in Kolkata and elsewhere in the country to sell the product. Only those outlets are authorised to sell the authentic GI-tagged moa.

“It would take around two days to reach Chennai and Mumbai. The shelf life is usually five days but can go up to seven days. The product is found usually till mid-February,” said Kayal.

The delicacy obtained the GI tag in 2014 and only around 25 manufacturers from Joynagar block in South 24 Parganas district, around 50km south of Kolkata, are authorised to prepare the product. GI tag signifies a product has a specific geographical origin and enjoys a reputation because of it.

Kanakchur Khoi (fried aromatic paddy), nolen gur (molasses), ghee, khoya kheer, cardamom, raisins, and cashew nuts, among others, are used to prepare the delicacy. According to the GI Journal of November 2014, Ashutosh Das, a resident of Joynagar, first prepared the moa in 1904.

“One can visit the website of Joynagar Moa Nirmankari Society and place an order over phone. The money has to be sent to our account and we will send the product to the customer’s address by post,” said Kayal.

And it is not just the Joynagar Moa that could be availed sitting at home. The manufacturers will also send Nolen Gur (date palm jaggery, also found only around this time of the year).

SHARE THIS ARTICLE ON
Close
File photo: RJD leader Tejashwi Yadav.(PTI)
File photo: RJD leader Tejashwi Yadav.(PTI)

Tejashwi Yadav likely to meet Bengal CM on Monday, seat-sharing talks on cards

UPDATED ON FEB 28, 2021 09:27 PM IST
  • The opposition leader is also scheduled to meet senior TMC minister Firhad Hakim and hold talks about the upcoming Bengal polls.
Close
Kerala assembly Tuesday witnessed an opposition assault on the LDF government over accusations of state cops shielding a ruling party MLA, A N Shamsheer, despite being named a prime accused in his own assault case by CPM rebel C O T Naseer.(File Photo)
Kerala assembly Tuesday witnessed an opposition assault on the LDF government over accusations of state cops shielding a ruling party MLA, A N Shamsheer, despite being named a prime accused in his own assault case by CPM rebel C O T Naseer.(File Photo)

CPI(M)’s 1st rally at Kolkata’s Brigade Parade Grounds; Congress, ISF invited

PUBLISHED ON FEB 28, 2021 09:30 AM IST
  • TMC and BJP have dismissed the Left rally as insignificant. While the TMC claims CM Mamata Banerjee will return to power for the third time, BJP says the elections are bi-polar and there is no space for the Left.
Close
Subhas Dutta said political parties have also been urged to curb decibel levels in roadshows and rallies, and not use loudspeakers without sound limiters.(HT File Photo)
Subhas Dutta said political parties have also been urged to curb decibel levels in roadshows and rallies, and not use loudspeakers without sound limiters.(HT File Photo)

WB activists urge parties to follow environmental norms during campaigns

PTI, Kolkata
PUBLISHED ON FEB 27, 2021 07:47 PM IST
Activist Subhas Dutta said that letters were sent to 13 political parties in the state on February 22 about the urgent need to follow such norms, including the ones on sound pollution.
Close
Sundari tree (Heritiera fomes) forest in Sunderbans river delta. The Sundarbans mangrove forest, one of the largest such forests in the world and it is an Unesco World Heritage Site.(Getty Images/iStockphoto)
Sundari tree (Heritiera fomes) forest in Sunderbans river delta. The Sundarbans mangrove forest, one of the largest such forests in the world and it is an Unesco World Heritage Site.(Getty Images/iStockphoto)

NHRC asks WB chief secretary to ensure human rights in Sundarbans

ANI
PUBLISHED ON FEB 27, 2021 06:31 PM IST
The NHRC has been passing a series of directions adjudicating the petition and rejoinder filed by the Supreme Court lawyer and noted human rights activist, Radhakanta Tripathy.
Close
Image grab from the video tweeted Amit Malviya, BJP’s IT cell head.(Twitter)
Image grab from the video tweeted Amit Malviya, BJP’s IT cell head.(Twitter)

BJP’s ‘Lokkho Sonar Bangla’ vehicles attacked after ECI declares poll schedule

By HT Correspondent, Kolkata
UPDATED ON FEB 27, 2021 05:36 PM IST
  • The BJP lodged a complaint in the Phoolbagan police station. Senior BJP leaders of the state rushed to the spot to take stock of the situation.
Close
The schedule was announced in the backdrop assertions by chief minister Mamata Banerjee that the political battle between her TMC and the BJP was a personal battle as well.(HT_PRINT)
The schedule was announced in the backdrop assertions by chief minister Mamata Banerjee that the political battle between her TMC and the BJP was a personal battle as well.(HT_PRINT)

TMC tries to hold fort as BJP aims to gain ground

By Tanmay Chatterjee, Kolkata
UPDATED ON FEB 27, 2021 01:47 AM IST
On Friday, the Election Commission announced dates for the assembly elections in West Bengal, where the BJP is determined to win power. Polls in the state will be held in eight phases from March 27 to April 29.
Close
File photo: West Bengal chief minister Mamata Banerjee. (ANI Photo)
File photo: West Bengal chief minister Mamata Banerjee. (ANI Photo)

TMC cries foul on Bengal poll announcement, others are 'happy and prepared'

By HT Correspondent, Kolkata
UPDATED ON FEB 27, 2021 12:12 AM IST
  • The TMC asked the EC why the polls could not be held in fewer phases.
Close
West Bengal chief minister Mamata Banerjee. (HT_PRINT)
West Bengal chief minister Mamata Banerjee. (HT_PRINT)

Mamata Banerjee questions rationale behind conducting Bengal polls in 8 phases

By HT Correspondent, Kolkata
UPDATED ON FEB 26, 2021 10:23 PM IST
  • She alleged that the poll panel scheduled the election dates keeping in mind the BJP’s demands.
Close
A CBI team arrives at the residence of West Bengal CM Mamata Banerjee's nephew and MP Abhishek Banerjee, in Kolkata on Tuesday.(ANI Photo)
A CBI team arrives at the residence of West Bengal CM Mamata Banerjee's nephew and MP Abhishek Banerjee, in Kolkata on Tuesday.(ANI Photo)

CBI, ED raid Kolkata businessmen, others in coal smuggling scam

By HT Correspondent | Edited by Abhinav Sahay, Kolkata
PUBLISHED ON FEB 26, 2021 12:09 PM IST
  • The CBI earlier questioned Bengal chief minister Mamata Banerjee’s nephew and Trinamool Congress (TMC) MP Abhishek Banerjee’s wife Rujira Banerjee in the case.
Close
Visitors at Alipore Zoological Garden in Kolkata. (PTI)
Visitors at Alipore Zoological Garden in Kolkata. (PTI)

West Bengal: Three exotic birds stolen from Kolkata zoo

By HT Correspondent | Edited by Zara Khan
UPDATED ON FEB 26, 2021 10:22 AM IST
Preliminary investigations revealed that the miscreants had used a bird-catcher made of a stick and cloth to catch the birds. They then used a 15-foot-tall ladder kept in the zoo to climb the boundary wall and flee
Close
File photo: Uttar Pradesh Chief Minister Yogi Adityanath.(ANI)
File photo: Uttar Pradesh Chief Minister Yogi Adityanath.(ANI)

Yogi Adityanath to visit Malda next week to boost BJP’s Bengal prospects

By Manish Chandra Pandey, Lucknow
UPDATED ON FEB 26, 2021 12:06 AM IST
  • Besides rallies, the chief minister’s itinerary could include religious stopovers at important places of worship.
Close
CM Mamata Banerjee on her way to her office on an electric scooter on Thursday. (Samir Jana/HT photo)
CM Mamata Banerjee on her way to her office on an electric scooter on Thursday. (Samir Jana/HT photo)

Mamata Banerjee rides electric scooter to protest against rising fuel prices

By HT Correspondent | Edited by Smriti Sinha
UPDATED ON FEB 25, 2021 02:15 PM IST
Minister Firhad Hakim rode the scooter, ferrying the chief minister from her residence in south Kolkata to the secretariat in Howrah. She said she would use the electric scooter for her ride back home as well
Close
West Bengal Chief Minister Mamata Banerjee.(ANI)
West Bengal Chief Minister Mamata Banerjee.(ANI)

CM Mamata Banerjee takes a scooter to Nabanna protesting against fuel prices

By hindustantimes.com | Edited by Shivani
PUBLISHED ON FEB 25, 2021 01:21 PM IST
  • "Modi government only makes false promises, has done nothing to bring down fuel prices," PTI quoted the Bengal chief minister as saying.
Close
West Bengal’s deputy labour minister Zakir Hossain(HT Photo)
West Bengal’s deputy labour minister Zakir Hossain(HT Photo)

Bomb attack on Bengal minister: CID detains Bangladeshi national

PTI, Kolkata
UPDATED ON FEB 24, 2021 01:21 PM IST
Hossain, Trinamool Congress MLA and the minister of state for labour, was waiting at platform number 2 to catch a train to Kolkata around 10 pm on February 17 when the blast occurred, seriously injuring him and the others.
Close
The CBI had on Sunday visited the residence of Abhishek Banerjee to serve notice to his wife for questioning. (AP PHOTO).
The CBI had on Sunday visited the residence of Abhishek Banerjee to serve notice to his wife for questioning. (AP PHOTO).

CBI team questions TMC MP’s wife

By HT Correspondent, Kolkata
UPDATED ON FEB 24, 2021 04:09 AM IST
On Tuesday, chief minister Mamata Banerjee, who happens to be the aunt of Abhishek Banerjee, visited his house.
Close
SHARE
Story Saved
OPEN APP