New Delhi -°C
Today in New Delhi, India

Oct 16, 2019-Wednesday



Select city

Metro cities - Delhi, Mumbai, Chennai, Kolkata

Other cities - Noida, Gurgaon, Bengaluru, Hyderabad, Bhopal , Chandigarh , Dehradun, Indore, Jaipur, Lucknow, Patna, Ranchi

Wednesday, Oct 16, 2019

‘Turkish delight’ on Akshaya Tritiya as Patna buys up Rs 80 Cr worth of gold

cities Updated: Apr 29, 2017 22:54 IST
Nandini Verma
Nandini Verma

Light weight jewellery were the preferred choice of women in Patna as compared to the traditional and heavy gold sets, as Akshaya Tritiya ‘season’ closed in the state capital on Saturday.

Call it the continuing impact of demonetisation, or fear of spending ‘too much’ money and come into notice, they did buy, but bought small.

Devayan Mukherjee, manager of Senco Gold, Patna who sold several units of light weight jewellery on Akshay Tritiya on Friday and Saturday said, “the preference beat the traditional rush of customers for heavy gold, despite the marriage season. The byword is ‘go small’, ‘go lightweight’, it seemed”.

“Around 90% of the customers who walked in bought bangles, minimal necklace, rings and earrings.

Patna is now heavily into the wedding season, yet, just seven pieces of heavy gold sets were sold.

“Women nowadays go for light jewellery and even the brides prefer wearing light designer gold jewellery studded with stones on their wedding day,” he added. “It adds to their selection and variety of wear and everyday use choice”, he added.

However, in their search for the light and lovely, it wereTurkish jewellery, which seemed to catch the fancy and emerge as a the new ‘in’ fad among Patna women.

These exquisitely designed jewellery with intricate patterns and studded with colourful stones, rode the boom in sales , their lightweight sense, low on price, but bright of appearance catching on with a serious fancy , this summer. It also provided that extra-regal look with a right in the face sparkler theme , making it the numero uno pick of the season.

Shekhar Keshri of Heera Panna Jewellers that has launched the new Turkish collection on occasion of Akshay Tritiya said, “In the collection we have necklaces, earrings, ring, bracelets, armlets, anklets and other accessories. Their international designs are made of pure 22 karat gold. The best part is, that within just two days of launch we have received great response. Young girls and even bride -to-be, have purchased the Turkish sets aplenty.”

There was more as outlets also launched 22 karat ‘feather-weight jewellery’ and ‘Disney collections’ that also drew huge response from college going girls and teenagers as well.

“Girls on occasion of Akshay Trititya purchased the feather weight minimal jewellery, while those with new born babies, purchased the Disney bracelets (kada) as baby wear,” he added.

It was predicted that the DeMo (demonetisation) impact could leave a mark on general sales this season but the sale recorded at popular jewellery houses proved the prediction wrong.

“Over 80 crore of business was sealed on the two days, April28-29, in Patna alone.

Tanishq showrooms were overcrowded on the two days while Alankar jewellers saw over 200 customers walk in, many preferring wedding sets.

Mohnish, manager of Alankar Jewellers, said, “We had a crowd and sales were healthy.”

Anand Gupta of Guinea House said, “The sale was good, though it can’t be said it was better than last year. With the marriage season in, people bought wedding collections, while a majority opted for gold and silver coins.”

First Published: Apr 29, 2017 22:52 IST

top news