Cash-Starved DTC to use buildings, buses for ads
The cash-strapped Delhi Transport Corporation (DTC) is now exploring possibilities to make some money through advertisements.delhi Updated: Jul 26, 2010 00:47 IST
The cash-strapped Delhi Transport Corporation (DTC) is now exploring possibilities to make some money through advertisements. With more than 40 depots across the Capital and a fleet of about 5,500 buses, DTC is working on a proposal to use its buildings and buses for advertisements.
Senior DTC officials said they plan to reduce their losses to almost half by making earnings through non-operational sources such as advertising.
DTC’s annual losses amount to Rs 500-550 crore and advertising, said officials, has the potential to earn them up to Rs. 250 crore a year.
To start with, said officials, DTC will use its low-floor buses to promote government schemes and programmes.
According to officials, the Delhi government has cleared a proposal to display ‘one-side’ advertisements on rear windshields of low-floor buses. While passengers inside the bus will have a clear view of the outside, one can see the advertisement from outside the bus.
Officials said Chief Minister Sheila Dikshit has also given her go-ahead to the proposal.
“We had shown the bus to the chief minister recently and she liked it and cleared it. We plan to have good advertisements from good consumer companies and government agencies,” DTC chairman and managing director Naresh Kumar said.
DTC is likely to have 3,775 low-floor buses before the Commonwealth Games in October this year. While 600 buses would be used to ferry athletes and delegations, officials said the remaining buses would be used for advertising purposes.
Senior officials said they are also approaching agencies to put up billboards at their depots.
First Published: Jul 26, 2010 00:45 IST