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Keeping hubby happy is big business

These are days of pink-chaddi feminism, but the market for good housewives is clearly as hot as ever.

delhi Updated: Apr 19, 2009 00:30 IST
Namita Kohli

These are days of pink-chaddi feminism, but the market for good housewives is clearly as hot as ever.

An institute that opened in Pitampura seven months ago is doing brisk business churning out trained homemakers.

“Can you cook? Plan a party for 10 people,” asks Anjali Bhalla, counsellor at Lifelong Learning.

“A woman’s personality is incomplete if she can’t cook, manage her house, and keep her family happy. How will you win your husband’s heart if you don’t know how to do this? No wonder girls these days are so stressed, they don’t look into the kitchen,” she says.

“You need to win your husband’s heart and keep him happy, even if you have to kill your heart sometimes. Else, he will start to look elsewhere.”

How to turn out a perfect pasta or a biryani, or what cushions to buy is as crucial to a woman’s happiness as it is to her husband’s career, the chic-looking advertisement for the institute proposes.

Bhalla and her colleagues impart lessons on all this for Rs 20,000-Rs 55,000, depending on whether it’s a basic or advanced course.

The institute claims to cater to women “between 17-35 years”, but the majority enrolled are young girls in their 20s.

Speech pathologist Swati Kumar (25) says, “I am passionate about cooking. But this is interesting since they teach how to dress up for a party, serve at the table, wrap gifts, look after skin and hair. These are thing that will help me run my life.” That she is due to be married soon, she says is only incidental.

Freelance editor Aabha Agarwal asks, “What’s wrong with learning a few skills like interacting with people, tips on good nutrition and health, and all that with like-minded people?”

She then adds, “My parents are happy since they think it’s good to do a course before I get married in May,” she says.

For Inderpreet Kaur, 26, who doesn’t plan to get married “anytime soon”, it’s all about brushing up the basics.

“I didn’t know how to tie the sari in different styles, or even taking care of my skin. It just completes your personality to know these things,” she says.

If only being ‘complete’ was all about tying sarees, dealing with hairfall or some such.

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