'Kingdom of Dreams' on its way to China; LA could be next
The Great India Nautanki Company (GINC), the firm which set up the Rs 400 crore 'Kingdom of Dreams' entertainment project in Gurgaon, plans to take the concept to China, Las Vegas, Singapore and the UK.delhi Updated: Dec 05, 2010 12:08 IST
The Great India Nautanki Company (GINC), the firm which set up the Rs 400 crore 'Kingdom of Dreams' entertainment project in Gurgaon, plans to take the concept to China, Las Vegas, Singapore and the UK.
'Kingdom of Dreams' is an entertainment destination that showcases Bollywood-based musicals and other performing arts.
To begin with, GINC is finalising plans to set up a joint venture with a Chinese firm -- Zhejiang Dafeng to set up 10 such projects in the country.
Moreover, GINC could strike a deal with American casino king, Stephen Wynn to set up a 'Kingdom of Dreams' in Las Vegas.
"We are in the process of signing up a 50:50 joint venture with Dafeng. By March next year work should start to set up first project in China," GINC, Chairman and Managing Director Anumod Sharma told PTI.
He said Kingdom of Dreams' biggest leap could be getting an entry to Las Vegas with Stephen Wynn, who visited GINC's Gurgaon project during his India visit in October and expressed interest to take it to Las Vegas.
"We will have a formal meeting with him (Wynn) in January next year to discuss the same," Sharma added.
GINC is a a joint venture between Wizcraft International Entertainment and Apra Group of Companies to promote Indian culture and performing arts with a focus on Bollywood.
He said the Chinese company with which GINC has tied-up is engaged in design, production and installation of TV equipments, art and sports equipments, public seating, retractable stand, stage machinery, lightening and stereo.
On plans of taking the 'Kingdom of Dreams' to other international markets, Sharma said: "Talks with the tourism board in Singapore is at an advanced stage and for the UK, we have an offer from a private company that we are considering."
The company is currently running a Bollywood Musical called--Zangoora at the Gurgaon 'Kingdom of Dreams' from September onwards.
"The response has been growing since we launched the show in September. For this month, the show is running with an 85% advance booking," claimed Sharma.
GINC is also working on a host of new musical productions like Mahabharata. "We have started work on at least five new musicals," Sharma said.
'Kingdom of Dreams' is endorsed by Bollywood actor Shahrukh Khan.