Make no mistake, HT is ahead of the times
Dear reader, Hindustan Times is Delhi-NCR’s no. 1 English language newspaper. And by no. 1, we mean more people read Hindustan Times (HT) every day than any other English language daily. No half truths heredelhi Updated: May 27, 2012 02:40 IST
Dear reader, Hindustan Times is Delhi-NCR’s no. 1 English language newspaper. And by no. 1, we mean more people read Hindustan Times (HT) every day than any other English language daily.
It is common knowledge that real leadership is about the number of readers who make a newspaper their daily habit, and not merely about the number of copies printed.
According to the results of the last round, HT’s daily readership (Average Issue Readership) was 22.25 lakh, 58,000 more daily readers than TOI’s. What’s more, HT is the newspaper of choice among the more educated and affluent households, with a 1.55 lakh higher daily readership in SEC A than TOI.
As for the number of copies printed, we are surprised that TOI — as per its Audit Bureau of Circulation (ABC) figures — is making claims on circulation, on the basis of Delhi edition copies which go to places outside Delhi, like Chhattisgarh, Jammu, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand.
So, what’s the difference between readership and circulation? Globally, readership — the number of people who read a publication — is the accepted yardstick for newspapers. Marketers, advertisers and media planners make decisions based on readership.
Circulation — the number of copies printed — ceased to be a measure long, long ago.
Numbers apart, we strongly believe that our no. 1 status in Delhi is a result of our honest, unbiased and credible news reporting. Our journalists take only one side — yours. Which is why we remain one of India’s most trusted newspapers.
As an organisation, we constantly strive for transparency in our dealings with readers, advertisers, vendors and other stakeholders.
Go on, enjoy HT and stay ahead of the times.
First Published: May 27, 2012 01:07 IST