Now, get filmy lesson on road safety
The next time you go to watch a movie in a theatre near you, you will get a lesson on road safety on the big screen.delhi Updated: Feb 17, 2011 00:17 IST
The next time you go to watch a movie in a theatre near you, you will get a lesson on road safety on the big screen.
The two short films on road safety — Afsos and Ehasas — will be screened at all the 300 cinema halls across the Capital. These films, of 3-4 minutes duration, will be screened every time before the full length movie begins.
Ehasas is a short film on drunken driving, while Afsos is on the Supreme Court’s judgment to quickly shift the accident victims to a hospital by anyone immediately without any fear of police harassment.
Some of the major movie plazas have already started screening these films after they were issued an order by the excise, entertainment and luxury tax department.
“Road safety films are being screened in 22 halls since the first week of January — the road safety week,” said an officer of the department.
The Delhi government recently has asked the department to ensure filming of these two short educative films at all the 300 cinema halls across the city.
“These films are to be shown in all the cinema halls of Delhi every time before a feature film is shown. We have asked International Road Federation (IRF), which has made these films, to hand over copies of these films immediately to the cinema hall authorities so that they can start screening them,” said Rakesh Mehta, chief secretary, Delhi government.
“These films on road safety education were made as part of our national campaign together with union ministry of transport to reduce road fatalities across the country. These films will be screened in all cinema halls across the country in time to come. But to start with, the Delhi government has already ordered the screening of these films,” said KK Kapila, chairman, IRF.
The screening of these films was scheduled to start in July last year. But after a delay by seven months, Delhi has started screening them. HT had reported about this initiative —’Before the flick, learn a lesson in road safety’ — on June 8, 2010.
According to sources in the excise, entertainment and luxury tax department, it would soon issue an order to all the cinema halls to start screening of these films.
“These will have great impact on the road users and help reducing road fatalities. We are getting very good response and by March we will start the screening of both the films in all 300 halls. I have already placed print orders for them,” said Shashi Verma, director of these films.
“In March, we will make another film named ‘Hadsa’, which is on overloading and drunken driving by truck drivers,” Verma added.