Poll panel’s Pappu gets new life after last year’s success
Delhi station election office’s campaign ‘Pappu vote nahi karta’, a spin-off on chartbuster ‘pappu can’t dance saala’ struck a chord with voters in the last assembly elections. This time the state election office has prepared a spin-off on ‘Chance pe dance maar le’, popular song from the Shahrukh starrer.delhi Updated: Apr 11, 2009 01:07 IST
Delhi station election office’s campaign ‘Pappu vote nahi karta’, a spin-off on chartbuster ‘pappu can’t dance saala’ (from the film Jaane Tu Ya Jaane Na) struck a chord with voters in the last assembly elections.
Taking the campaign forward, the election office has come out with a sequel to the campaign to bring out people to exercise their franchise in the forthcoming Lok Sabha elections. This time the state election office has prepared a spin-off on ‘Chance pe dance maar le’, another popular song from the Shahrukh starrer Rab Ne Bana Di Jodi.
‘Pappu apna vote dal le’, the jingle was released by Delhi’s Chief Election Officer Satbir Silas Bedi on Friday.
“Our pappu campaign got a good response during the assembly elections. It had an impact on voters and they came out and voted. We are now taking that story forward by not only asking them to vote but are also telling them how easy it is to cast a vote,” Bedi said.
The 2008 assembly elections saw 16 per cent increase in voter turnout in comparison to the municipal elections in 2007. About 59 per cent voters exercised their franchise in 2008 assembly elections, while only 43 per cent electors had voted in 2007 municipal elections.
She, however, added that a comprehensive electoral list and distribution of over electoral photo identity card were also responsible for the turnout.
State election officers said seven jingles have been prepared on the tune of Chance pe dance maar le. The audio of two jingles was released on Friday and animation would be released in couple of days.
Interestingly, the election office had earlier decided to use the title song of another bollywood hit Rock On to prepare the jingles. “The tune from Rock On was costing us Rs.25 lakh. It was not feasible. So we decided to go ahead with this number. It didn’t cost us anything,” said Bedi.