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Aug 18, 2019-Sunday



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Sunday, Aug 18, 2019

Do it like Emma Watson: You need not harm animals, environment to look good

Emma Watson is not new to campaigning for social causes. A UN Women Global Goodwill Ambassador, this time she is promoting eco-friendly fashion through a new Instagram account,The Press Tour.

fashion-and-trends Updated: Feb 23, 2017 09:49 IST

Emma Watson has started a new Instagram account titled The Press Tour to promote sustainable fashion.
Emma Watson has started a new Instagram account titled The Press Tour to promote sustainable fashion. (The Press Tour/Instagram)

Emma Watson is at it again. Unlike her campaign for women rights in underdeveloped countries, this time she is promoting sustainable fashion on social media.

The Hollywood star has teamed up with her stylist Rebecca Corbin-Murray to launch a new Instagram account, titled The Press Tour.

The account will track the actor on her press tour for the upcoming Disney movie Beauty and the Beast, offering a glimpse into her life on the road and her sustainable fashion choices along the way. Introducing the new handle on her current Instagram account on Monday, Watson said: “I hope you enjoy seeing what goes on behind the scenes. It takes a village!”

With just five posts as yet, the account has already amassed over 3,03,000 followers. The first photo posted showed the actor in a black-and-white checked Stella McCartney coat, with a caption referring to the brand as “the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.” She teamed the piece with a jumper from sustainable label Filippa K and shoes from the vegan brand Good Guys Don’t wear Leather.

The second look, a “Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers,” came courtesy of the new Oscar de la Renta Co-Creative Directors Laura Kim and Fernando Garcia. The third, from Louis Vuitton, shows the star wearing a navy and blue dress made from Newlife recycled polyester, created from used plastic bottles.

This is not Watson’s first attempt at steering the fashion conversation towards sustainable choices — in 2010, she collaborated with the fairtrade fashion brand People Tree on several ethical clothing collections, also creating a sustainable capsule collection with Italian designer Alberta Ferretti one year later.

So now you know that you need not kill animals or destroy the environment in the name of fashion. Try making sustainable choices, for a better and more inclusive world.

Here is some more of Emma Watson from her new sustainable campaign. Since beautiful has been done to death, why not try mindful this time.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say "bonjour" in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop - London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

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First Published: Feb 23, 2017 09:40 IST

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