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Home / Fashion and Trends / HT CITY EXCLUSIVE: India’s first-ever digital couture week announced

HT CITY EXCLUSIVE: India’s first-ever digital couture week announced

The Fashion Design Council of India will host the first-ever digital couture show in India this September! Here are all details

fashion-and-trends Updated: Aug 30, 2020, 18:03 IST
Prerna Gauba
Prerna Gauba
Hindustan Times
India’s first-ever digital show is here
India’s first-ever digital show is here

After fashion shows got cancelled in light of the pandemic back in March, fashion enthusiasts have been brewing with excitement and waiting for the news of a virtual show to float of the digital stratosphere soon. Hindustan Times is delighted to announce the first-ever digital edition of India Couture Week 2020, organised by the Fashion Design Council of India to be held from September 18 to 23, 2020.

The fashion industry at large navigates a seismic transformation by adapting to the new normal as the Pandemic struck. The Fashion Design Council of India (FDCI), started by supporting designers, handloom workers and many others who were affected in gloomy times like these. Moving on, the biggest luxury conglomerate is back with a new avatar.

India’s top couturiers will showcase their creativity through digital shows this year.
India’s top couturiers will showcase their creativity through digital shows this year.

The ICW, a six-day long digital event, in association with Hindustan Times, will have top couturiers Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu and Nikhil and Suneet Varma showcase their creativity in myriad ways.

From evocative fashion films to runway shows captured at unconventional locations and venues, the digital schedule in association with jewellery partners Archana Aggarwal Timeless Jewellery, will be a creative outlet for designers to display their design aesthetics. These films will be streamed on FDCI’s digital platforms - Instagram, Facebook, Twitter, YouTube and the FDCI website. The official hashtag for the event is #DecodingCouture.

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