See-through plastic jeans and ones caked with fake mud leave retailers’ flies undone

Updated on Apr 29, 2017 12:07 PM IST

Fashion retailers Topshop and Nordstrom were ridiculed online after releasing a pair of ‘jeans’ that were made out of clear plastic, and had fake mud caked on.

(From left) For $425 and $100 respectively, you could be the proud owner of two pairs of ‘jeans’.
(From left) For $425 and $100 respectively, you could be the proud owner of two pairs of ‘jeans’.
Hindustan Times | By, New Delhi

Retailers Topshop and Nordstrom were left with their flies undone when they announced a pair of see-through plastic jeans, and another which give the appearance that they’d been dragged in a ditch.

British fashion label Topshop unveiled what looks like a clear plastic bag and called it MOTO Clear Plastic Straight Leg Jeans, and expected to get away with it.

Their website suggests you “Think outside the box with these out-of-the-ordinary clear plastic jeans – guaranteed to get people talking. In a straight leg cut, they feature classic pockets detailing and are cropped at the ankle bone. Ideal as a statement piece for a festival or costume party, take the look to the extreme with a bikini and sequin jacket or dress down, layered under an oversized jumper or asymmetric hem dress. 100% Polyurethane.”

“Machine wash,” they added, clearing up an issue that would have come up at some point.

And were you to find yourself wanting a pair, you could purchase them for a flat $100 (Rs 6400). Notice the discount you’re entitled to if you’re a student.

This isn’t the first time Topshop has experimented with adding plastic to their jeans. They previously tested the waters by designing a pair with see-through knees.

The see-through jeans comes for $100 (Rs 6400).
The see-through jeans comes for $100 (Rs 6400).

Twitter’s reaction can be summed up as one of mild confusion:

Meanwhile, American retailer Nordstrom took the ‘distressed look’ to a whole new level by saving you the time of leaving your favourite pair of jeans in a sewer by doing it for you. For a slightly more hefty $425 (Rs 27000), you could purchase their new Barracuda Straight Leg Jeans and look like you’ve just been involved in a mugging.

American retailer Nordstrom calls it the ‘heavily distressed medium-blue denim jeans’.
American retailer Nordstrom calls it the ‘heavily distressed medium-blue denim jeans’.

“Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty,” says their website.

In a blog post titled ‘Jeans made to look like you Work Hard so you don’t have to,’ host of Discovery Channel’s Dirty Jobs Mike Rowe said, “They’re a costume for wealthy people who see work as ironic – not iconic.”

Remember, Nordstrom famously ditched Ivanka Trump’s fashion line from its shelves in February, so they aren’t above attracting controversy.

Twitter, barely over the clear plastic jeans, couldn’t help but react:

It was a strange day for jeans retail.

Follow @htlifeandstyle for more

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