Nokia Lumia 900 ad takes a jab at iPhone

As Nokia gets ready to launch Lumia 900 later this week, it has kicked off a cheeky ad campaign which pokes fun at iPhone users. The videos also make overt reference to the iPhone's vulnerabilities. VIDEOS INSIDE

gadgets Updated: Apr 04, 2012 11:18 IST

As Nokia gets ready to unveil Lumia 900 later this week, it has kicked off a humorous ad campaign which pokes fun at the Apple iPhone.

While the videos (available at do not make any reference to Nokia, the buzz in the tech world is that it is the work of the Finnish smartphone company . All the videos begin with "If you ever thought that maybe your smartphone wasn't all it's cracked up to be, that's because it wasn't."

The first video called "death grip," shows an executives of an unnamed company rebuke a co-worker for 'holding the phone wrong'. When he tries to speak up about his phone's signal loss, instead of accepting it as a fault in the phone's handset, the executive calls it a 'user error' and asks the man to use the 'approved grip'.

'Death grip' is an indirect reference to reports where iPhone users had complained that holding the iPhone 4 in your hands with fingers touching the antenna seems to have an adverse effect on the phone's signal.

Another video shows the same executives laughing off complaints about the phone's durability. As a worker points out the 'fragility' of the phone, the executive responds, "If someone drops the phone and it breaks, bingo, we just sold another phone!".

From the ads, it seems clear that the new Nokia Lumia 900 has none of these issues and will offer a better user experience than other smartphones especially iPhone.

While we wait for the phone to be officially unveiled, nothing better to laugh at these funny ads!

First Published: Apr 03, 2012 18:46 IST