Make it a double: Consumption of imported booze soars in Gurugram
Consumption of foreign spirits doubled in Gurugram over the last year, according to excise department data — a trend experts ascribed to changing lifestyles and increasing incomes.gurgaon Updated: May 31, 2018 22:45 IST
The consumption of imported beer and foreign spirits doubled in Gurugram over the last year, according to data from the excise department accessed by HT — a trend experts ascribed to changing lifestyles, increasing disposable incomes and overseas exposure of residents.
While 2,47,296 cases of imported beer were sold in the city in the 2016-17 financial year, this jumped to 5,37,664 cases in 2017-18, an increase of 117%.
The sale of foreign sprits over the same period grew by 133% from 158,696 cases to 369,545 cases.
There was also an increase in consumption of domestic beer and Indian made foreign liquor (IMFL) over this period, but it was 36% and 17%, respectively.
To be sure, the base for both these categories was already very high with more than 35 million cases of domestic beer and 26 million cases of IMFL sold in 2016-17.
This sharp increase in the sale of imported alcohol bears out on the ground as well, with pubs and bars making more international beer brands available to consumers.
First Published: May 31, 2018 22:45 IST