Make it a double: Consumption of imported booze soars in Gurugram | gurgaon | Hindustan Times
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Make it a double: Consumption of imported booze soars in Gurugram

Consumption of foreign spirits doubled in Gurugram over the last year, according to excise department data — a trend experts ascribed to changing lifestyles and increasing incomes.

gurgaon Updated: May 31, 2018 22:45 IST
Leena Dhankhar
Leena Dhankhar
Hindustan Times, Gurugram
imported booze,foreign spirits,changing lifestyle
While 2,47,296 cases of imported beer were sold in Gurugram in 2016-17, it jumped to 5,37,664 cases in 2017-18, an increase of 117%.(HT/Photo for representation)

The consumption of imported beer and foreign spirits doubled in Gurugram over the last year, according to data from the excise department accessed by HT — a trend experts ascribed to changing lifestyles, increasing disposable incomes and overseas exposure of residents.

While 2,47,296 cases of imported beer were sold in the city in the 2016-17 financial year, this jumped to 5,37,664 cases in 2017-18, an increase of 117%.

The sale of foreign sprits over the same period grew by 133% from 158,696 cases to 369,545 cases.

There was also an increase in consumption of domestic beer and Indian made foreign liquor (IMFL) over this period, but it was 36% and 17%, respectively.

To be sure, the base for both these categories was already very high with more than 35 million cases of domestic beer and 26 million cases of IMFL sold in 2016-17.

This sharp increase in the sale of imported alcohol bears out on the ground as well, with pubs and bars making more international beer brands available to consumers.

First Published: May 31, 2018 22:45 IST