Let go of guilt. Now there’s an easy way to curb chocolate cravings
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Let go of guilt. Now there’s an easy way to curb chocolate cravings

Bid farewell to choco indulgence. Because now you know better.

health and fitness Updated: Apr 03, 2017 09:04 IST
PTI, Washington
Chocolate,Junk Food,Chocolate Craving
Having to wait for something makes it less desirable, say researchers.(Shutterstock)

Are you always in guilt for giving in to your chocolate cravings? Fret no more, for scientists have found a novel (read easy) way to curb these indulgent yearnings: Just wait for 25 seconds before you buy/eat that bar of your favourite chocolate. This time, say researchers, is enough to change your mind and choose a healthier snack instead.

Scientists installed countdown timers on vending machines in the US, forcing customers who had ordered chocolate or other unhealthy products to wait 25 seconds before the items became available.

They were able to change their mind and select a healthy snack at any point during the countdown, which would then become instantly available, meanwhile those who selected something healthy in the first instance were not forced to wait at all, researchers said.

“Having to wait for something makes it less desirable, said Brad Appelhans, who led the research at the Rush University Medical Centre in the US.

Over 14 months, researchers found that the delay prompted up to a 5% increase in the purchase of healthy snacks.

Previous interventions to try and reduce the harm caused by the easy availability of sugary snacks have focused on the complete removal of such products, or the machines altogether.

“Research shows that humans strongly prefer immediate gratification, and this preference influences choices and behaviour in daily life,” Appelhans was quoted as saying by The Telegraph.

“We wanted to see if we could use this preference for immediate gratification to improve people’s vending machine snack choices,” he said.

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First Published: Apr 03, 2017 09:00 IST