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Friday, Sep 27, 2024
Chief Managing Editor
Lifestyle & Entertainment, Hindustan Times.
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Left out in the cold: Why are concert tickets selling out like hotcakes

Back in 2016, when Bandra hosted Coldplay, the hullaballoo did not reach the internet-breaking levels as it did on a Sunday (now dubbed as the historic Coldplay Ticketing Sunday). On what should have been a lazy weekend complete with aaloo paranthas and afternoon naps, Indians were particularly busy, glued to their screens as if an India-Pakistan match was on.

In this fastest-finger first, those who managed to score the tickets thanked the internet gods for being the chosen ones, while those who were short on luck, on the other hand, had a field day with memes and wordplay ('Soldplay' remarked one social media user in the comments section) that kept us entertained throughout the Monday morning. Amid this, hundreds, if not more, of clickbait articles on the Grammy-winning band popped up, advising the defeated ones as to where one could still win the Coldplay tickets through insidious means. I know this because Mr Ahluwalia sent me a WhatsApp forward stating, "This is an official message from Chris Martin. Forward this message to 5 friends and click on this link below to win exclusive tickets."

The bigger question to ask here is — what has changed since 2016? Last I checked, we were infamous for fighting for extra chutney for our samosas and the freebie dhaniya from our local vendors. But today, shelling out 30k for concert tickets marks a significant shift. Economists and surveyors seem to be divided on their stance. While a recent report by investment advisor Multipl suggests, Gen Z is changing the market by 'spend-vesting' (a strategy which involves a balanced amount of expenditure and investments), another article by Business Standard states how the younger generation might be susceptible to 'doom-spending' — a phenomenon where a shaky belief in the global economy, with factors like global warming and climate change — has made people more reckless about their spending habits, a bit of a YOLO attitude, if you will. While there may be many possible explanations, the answer can be as simple as people wanting to spend quality time outside work hours with family and friends, especially post-pandemic. Either way, as this sector expands, markets must pick up the pace in time and grow with the demand. Be it larger venues or better live show facilities, India deserves it all, as it continues to be a promising market for all the major international players in the industry.

     

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Edited and curated by Prannay Pathak, Rishabh Suri,
Priyanka Kapoor & Samarth Goyal
Produced by Shad Hasnain.
Design: Rip Kumar Saikia.
Till next week. Keep the raves and rants coming in at htcity@hindustantimes.com

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