Slow pace of donation drive irks BJP chief Nadda

Updated on Feb 05, 2022 05:50 AM IST

On Tuesday, BJP chief Nadda told his office bearers that he expected senior leaders to motivate workers to not just donate but to also use this as an occasion to recruit new members.

The objective of the campaign is to mobilise cadre, with the donations being as small as <span class='webrupee'>₹</span>5. (PTI)
The objective of the campaign is to mobilise cadre, with the donations being as small as 5. (PTI)

Bharatiya Janata Party President JP Nadda is believed to have expressed his displeasure in a meeting with senior leaders on Tuesday, over the progress of a microdonation campaign launched by Prime Minister Narendra Modi in December, which is to end on the death anniversary of Jan Sangh founder Deen Dayal Upadhyay on February 11, according to several leaders familiar with the matter.

The objective of the campaign is to mobilise cadre, with the donations being as small as 5. The BJP has 180 million workers , and the campaign, HT learns, has thus far gathered an insignificant sum, not even 1 crore.

On Tuesday, Nadda told his office bearers that he expected senior leaders to motivate workers to not just donate but to also use this as an occasion to recruit new members.

On Tuesday, Nadda told his office bearers that he expected a much better response than it elicited. The idea, was for senior leaders to motivate workers to not just donate but to also use this as an occasion to recruit new members. HT reached out to the BJP president’s office but didn’t receive any response.

“Naddaji is not the kind of person to get upset about anything so admittedly there has been a lacunae in this,’’ said national secretary of the party, Anupam Hazra who attended the Tuesday meeting. “We must take it very seriously and those karyakartas (party workers) who are not active on the ground must become so.’’

Another attendee at the meeting, Tarun Chugh, party’s national general secretary, brushed away concerns. He said that the party would surely meet all targets by next week. “Every one including the PM has been involved in this. It is going very well and don’t go by the amount of donation,’’ he said.

“The BJP has become the worlds largest political party because our karyakartas are actively involved in various initiatives. The micro donation campaign seeks donations from 5 to a maximum of 1000 per donor. It is not the amount, but the engagement with the public which is important. The campaign is hugely successful,’’ said vice president of the party, Jay Panda.

Chugh explained that the drive draws its origin from an old Rashtriya Swayamsevak Sangh (RSS) tradition where every pracharak or RSS worker would annually give a donation to the Sangh according to their means. This donation would be used to carry out the Sangh’s work and it was traditionally marked as Samarpan Diwas on February 11. Kicking off the drive on Christmas day, Modi tweeted: “I have donated Rs. 1,000 towards the party fund of the Bharatiya Janata Party. Our ideal of always putting Nation First and the culture of lifelong selfless service by our cadre will be further strengthened by your micro-donation. Help make BJP strong. Help make India strong.’’

Other BJP leaders who asked not to be named said that party worker may have been overwhelmed with too many tasks. It has come at a time when many are busy with elections, they pointed out, and on top of that, each worker has also been asked to spread the good word on the budget.

Still, after Nadda’s comments,leaders are scrambling to make sure the donation drive is a success, they added.

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  • ABOUT THE AUTHOR

    Sunetra Choudhury is the National Political Editor of the Hindustan Times. With over two decades of experience in print and television, she has authored Black Warrant (Roli,2019), Behind Bars: Prison Tales of India’s Most Famous (Roli,2017) and Braking News (Hachette, 2010). Sunetra is the recipient of the Red Ink award in journalism in 2016 and Mary Morgan Hewett award in 2018.

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