Jazz up your lifestyle
People in India have one mindset that will never change: They want furniture that will simply last forever, says Farhan.Updated: Mar 14, 2004 13:36 IST
He says divorce has made him a better father and looks forward to spending quality time with his children during the weekend. For Farhan Furniturewalla, his relationship with ex-wife Pooja Bedi has become more friendly and the two even sharing family holidays together.
But what keeps him going is his passion for furniture. “It’s a family business and I was working with my father for 11 years before I decided that I wanted to do it on my own. So I opened a store in Mumbai, then more stores in Bangalore, Pune, Hyderabad and Chennai,” he says.
His latest is Furniturewalla, the 30,000 square feet showroom at Mansarovar Building on Mehrauli Gurgaon Road.
“If there is one thing I learnt during my travels abroad it’s that if you have one store it doesn’t matter but if you have a chain, your volume of business increases, with the sales going up,” he says. “The fact that India is increasingly becoming home decor aware is an added bonus. But there’s one mindset you can never change here: people want products that will last forever and you have to work on the products accordingly.”
Farhan is honest enough to admit that only around 11 pieces of furniture that he displays in the showroom are manufactured in his factory. “I also source stuff from all over. My idea is to provide quality contemporary furniture at prices that are neither too steep nor too cheap,” he points out.
His store, split in four levels, displays beautiful furniture – both modern and classic – ranging from dining tables, CD racks and bedroom sets to sofa sets. There are also a few antiques pieces if you have the taste for it.
“My aim is to have a 100 branches and I’m working at it,” he says. With luck and passion on his side, it does look like he will achieve his dream.
First Published: Mar 14, 2004 13:36 IST