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Merc's dilemma: It's not turning heads anymore

The WOW factor is missing from Mercedes cars and that's why others are racing past it. Maybe a dramatic shift is needed. Who will give us that... the consumers or the company? Sumant Banerji writes. Foreign Hand

india Updated: May 11, 2012 02:36 IST

First Published: May 11, 2012 01:27 IST