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Buy a sari for Rs 500, get a kg of onion free

With the forthcoming festival season, Kolkata entrepreneur has tried to cash in on the onion mantra.

kolkata Updated: Aug 20, 2013 11:42 IST

From triggering heated debates in Parliament to creating a buzz on Twitter, soaring onion prices have been in the limelight.

And, with the forthcoming festival season, a local entrepreneur has tried to cash in on the onion mantra.

Wooing shoppers scouring the market for discounts and offers to stock up for the Durga Pujas in October, Amar Sari Stores in Deshapriya Park of south Kolkata is offering a double bonanza – a kg of the now dear onions on a purchase of saris above Rs 500.

“We saw that many stores were offering discounts and freebies for the festive season ... so we thought we can offer onions. Prices have gone up and it is an essential commodity. What better way to boost sales,” Swapan Kole, proprietor of the store, told IANS.

Kole flagged off the offer on August 15 with a tricoloured handmade placard in Bengali taped to the shopfront. “Initially, customers just walked by ... but gradually we have started getting response. We expect sales will get better,” said Kole adding that it was not a protest of any sort.

However, in Jamshedpur, a tyre seller is giving away free onions as a mark of protest against rising prices. One can get five kg of onions on the purchase of a truck tyre while a kg is up for grabs with two car radial tyres.

To rein in soaring prices, the state government has been selling onions through mobile fairprice shops besides undertaking additional cultivation to improve supply.

First Published: Aug 20, 2013 11:38 IST