
Are you a braggart? Beware, self-promotion often backfires
Bragging to co-workers about a recent promotion or posting a photo of your brand new car on Facebook may not be the best way to share good news, according to a new study which found that self-promotion often backfires.
Researchers found that recipients of excessive self-promotion view self-promoters as less likeable and as braggarts.
The study from City University London, Carnegie Mellon University in the US and Bocconi University in Italy found that self-promoters overestimate how much their self-promotion elicits positive emotions and underestimate how much it elicits negative emotions.
As a consequence, when people try to increase the favourability of the opinion others have of them, they excessively self-promote, which has the opposite of the intended effect.
"Most people probably realise that they experience emotions other than pure joy when they are on the receiving end of someone else's self-promotion," said Irene Scopelliti, study's lead author and a lecturer in marketing at City University London who conducted the research while a postdoctoral fellow at Carnegie Mellon.
"Yet, when we engage in self-promotion ourselves, we tend to overestimate others' positive reactions and underestimate their negative ones," said Scopelliti.
"These results are particularly important in the Internet age, when opportunities for self-promotion have proliferated via social networking.
"The effects may be exacerbated by the additional distance between people sharing information and their recipient, which can both reduce the empathy of the self-promoter and decrease the sharing of pleasure by the recipient," she said.
The study was published in the journal Psychological Science.

Indian matchmaker Sima Taparia: Compromise se duniya successfully chalegi!

Women's Day: Reese Witherspoon shares this ‘illuminating’ book as her March pick
- Ahead of Women’s Day 2021, Hollywood actor Reese Witherspoon shares an ‘exceptionally powerful and illuminating’ book as her March pick after launching a free app for her book club which celebrates ‘diverse voices that put women at the center of their stories’

Women's Day | Freedom is being bold: Hopeful voices of women around the world

Ankita says love everything without forgetting to love yourself, Milind agrees
- Ankita Konwar recently took to Instagram and reminded her fans to love themselves. She also spoke about the simple changes that she has made, in an attempt to live a more sustainable life, which have made a large difference.

Born without a womb, Malaysia artist Wani Ardy sparks sexual health conversation

UK to open first LGBT+ retirement home as market grows

Be happy with self

Harry Potter game features trans characters after Rowling's transphobic comments

Warmer tone in college syllabi makes students more likely to ask for help: Study

Layperson can reduce pregnant women's depression as well as a professional

Gender equality has improved in India, says new study
_1614501043645_1614501054493.jpg)
Mini Mathur reveals secret of happy marriage on 23rd anniversary with Kabir Khan
- Mini Mathur shares romantic mushy ‘wild candid’ pictures on 23rd wedding anniversary with Kabir Khan, spills the beans on a long and happy marriage and we are taking notes to amp up our romance game this Sunday

Kim Kardashian sites irreconcilable differences as reason for divorce from Kanye

Milind Soman and Ankita celebrate seven year anniversary with beautiful pics
- Ankita Konwar wished husband Milind Soman on their seven year anniversary by sharing beautiful pictures of them together along with a loved-up note.
