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Tweets with images, hashtags get more re-tweets

A study that analysed two million tweets has found images in a tweet increases chances of its re-tweet more than four times.

social media Updated: Dec 19, 2014 12:58 IST
IANS
study,Framington,Massachusetts

A study that analysed two million tweets has found images in a tweet increases chances of its re-tweet more than four times.

The study by digital marketing agency Stone Temple Consulting from Framington, Massachusetts, found that using images, hashtags and links in a tweet had an even greater impact on engaging other users than it was thought.

Tweets with media were re-tweeted 68% of the time compared to 30% of text-only tweets.

Also, 74% of tweets with media were favourited while for text-only tweets the figure was 38%.

Tweets with hashtags got re-tweeted 49% of the time, while 32% was the figure for those without the hashtags.

One surprising result of the analysis was that the time of day was found to have a very little effect on chances of being re-tweeted, the percentage of getting re-tweeted varied only 35 to 37% over a 24-hour period.

Embedding a link in tweets was found to have an impact too - there was a 10% hike in chances of being re-tweeted, up from 33% of tweets without links.

First Published: Dec 19, 2014 12:40 IST