Why people stalk each other on Facebook
Do you spend hours stalking people and commenting on Facebook? A new study has revealed that people resort to stalking each other on social sites for endless hours because it satisfies their...Updated: Jul 06, 2012 18:35 IST
People resort to stalking each other on social sites like Facebook for endless hours out of sheer boredom and to satisfy their entertainment needs.
According to a study, published in the Journal of Broadcasting & Electronic Media, people Facebook to tackle boredom, and to satisfy their "entertainment" needs. The study said that Facebook also provides them with an outlet for "interpersonal communication" and "self-expression.
The research also suggests that a certain personality type determines how an individual uses social media and that the reason for engaging with Facebook can fluctuate over time.
According to the Huffington Post, the study done by Daniel Hunt, Archana Krishnan, and David Atkin confirmed that, with the exception of information seeking, all of the other behavioral factors that drive online activity hold true for Facebook, with entertainment and time passing being two of the biggest drivers of Facebook activity.
"The entertainment motive was shown to be the most powerful predictor of how much time participants spent on Facebook," the study concluded.
The study was based on a survey of 417 undergraduate students and was first published this June.
First Published: Jul 06, 2012 15:10 IST