Chevrolet steps up its game; changes tack with new retail campaign
In an industry first initiative, Chevrolet will be partnering with Amazon.in for booking experiential drives online
Fresh out of the Diwali retail boom, Chevrolet India has decided to surprise rivals in the car industry by extending the lucrative consumer offers for its Chevrolet range of cars till the end of the year. The carmaker has further added to the excitement by partnering with e-commerce major Amazon.in for booking driving experiences online.
This could shake up the industry, considering it’s a departure from the traditional practice where after October, discounts and offers typically see a lull in November before picking up again in December for the year end. This move by the golden bow-tie may encourage other players to follow suit.
“By bringing the year end offers into the month of November instead of December, Chevrolet has reiterated its commitment to respond to the changing trends and growing customer demands in India,” the company said.
The 45 day year-end retail campaign will go live from November 10th. Bestsellers such as the Beat Hatch will see a retail price of INR 3.99 lacs plus INR 50,000 worth of benefits, while the Enjoy MPV will be priced at INR 5.99 lacs. The Sail NB will be offered at INR 5.76 lacs, with INR 75,000 worth of benefits.
Meanwhile the Cruze hot sedan, a favorite of petro heads, will see an attractive price of INR 13.99 lacs with INR 1.2 lac worth of benefits. The recently introduced Trailblazer SUV also gets a bold new price of INR 23.95 lacs.
The Amazon tie-up, a first-of-its-kind partnership, will enable customers to book drives from November 16th onwards from the website and app. This service will be offered in four major cities - Chennai, Bangalore, Mumbai and Delhi – followed by other cities, based on customer feedback.
The offers are expected to provide boost to an industry that has recently made a strong comeback on the back of a buoyant economy, improved consumer confidence - payouts by the 7th Pay Commission, and a spate of new launches. In October, an important month due to festive season sales, passenger vehicle volumes rose 5% to 2.78 lakh units. The previous month of September had seen a 20% jump.