Airtel partners Hotstar to stream digital content on Airtel TV
Airtel TV is free for users till June 2018.tech Updated: Feb 12, 2018 17:20 IST
Telecom services provider Bharti Airtel on Monday said it has tied up with streaming platform Hotstar to bring digital content to its customers.
“This will further expand Airtel TV app’s wide range of offerings and expand the footprint for Hotstar’s content across Airtel’s large mobile customer base,” the telecom service provider said in a statement.
According to the company, all content on Airtel TV app will be free for its prepaid and postpaid customers on a promotional basis till June 2018.
Through this integration, Airtel users will be able to access Hotstar’s content library which comprises of over 100,000 hours of content, in 9 languages comprising live sports and Indian cinema and TV shows from channels across the Star network. In essence, this will include shows from 22 channels and over 3000 movies and shows.
Sameer Batra, CEO-Wynk, Airtel said, “We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.”
The Hotstar catalogue which will be available to Airtel TV users will include shows from channels across multiple genres, popular movies and shows in Hindi and regional languages like Kannada, Malayalam, Marathi, Tamil and Telugu. In addition, customers get access to an exciting library of sports content and LIVE matches.
First Published: Feb 12, 2018 17:19 IST