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Google AdWords, AdSense now supports Tamil language

In addition to Tamil, Google’s ads also support Hindi and Bengali languages.

tech Updated: Feb 21, 2018 14:02 IST
Indo Asian News Service
Indo Asian News Service
Indo Asian News Service
Google AdWords,Google AdSense,Google ads Tamil language support
Google’s AdWords and AdSense now supports Hindi, Bengali and Tamil languages(REUTERS)

Google on Wednesday announced the launch of Tamil language support to help advertisers and content creators expand its reach to internet users.Tamil language support has been added to Google’s advertising products - AdWords and AdSense.

With this, Google has now scaled support for three languages -- Hindi, Bengali and Tamil.

“Majority of India’s Internet users are not fluent in English and we have been very focussed on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

The support for Tamil language will also let content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content and attract advertisers from across the globe.

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years.

First Published: Feb 21, 2018 14:02 IST