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Monday, Sep 23, 2019

Netflix may soon embrace YouTube-like ads: Expert

Netflix could take a cue from Hulu to offer a cheaper ad-supported version along with its existing ad-free service.

tech Updated: Nov 16, 2018 14:50 IST
Indo Asian News Service
Indo Asian News Service
San Francisco
Netflix is already testing ads in between episodes.
Netflix is already testing ads in between episodes.(REUTERS)

Netflix is likely to embrace advertisements as it aims to compete head-to-head with streaming giant YouTube, an expert said.

Netflix would take a cue from Hulu soon, offering a cheaper ad-supported version along with its existing ad-free services, The Recode quoted Jeff Green, CEO of online advertising marketplace The Trade Desk, as saying late on Thursday.

“People are paying for cable and that cost has gone up. Then, people pay for HBO, because there’s so much great content on HBO, the content is the best it’s ever been.

“Now, I sign up for Netflix. Now, I sign up for Showtime. They are tapped out on subscriptions, so when Hulu says, ‘Hey, we wanna give you an ad-funded option’, they do it,” Green was quoted as saying on the latest episode of “Recode Media with Peter Kafka”.

“They’ve envied YouTube’s international reach for a very long time, where even less than two years ago, 80% of the subscribers for Netflix were in the US. Our median household income is around $50,000 a year... compare that to all the places where there’s growth in the world, which is also where advertisers are willing to pay ahead,” Green added.

Earlier in August, the streaming major said it was testing out ads for shows in between episodes.

We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster, Netflix was quoted as saying by website Cord Cutters. ALSO READ: Netflix’s next 100 million subscribers to come from India 

First Published: Nov 16, 2018 14:50 IST