Netflix starts testing ads between shows; here’s how you can opt out
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Netflix starts testing ads between shows; here’s how you can opt out

Netflix has started testing skippable ads among select subscribers. There’s a way to opt out of these test ads for all users.

tech Updated: Aug 25, 2018 11:27 IST
Marcia Sekhose
Marcia Sekhose
Hindustan Times
Netflix,Netflix ads,Netflix show ads
Netflix hasn’t announced if it will officially introduce ads between shows.(Shutterstock)

Netflix could soon start interrupting your binge watching with ads. The company confirmed that it has started testing ads with no word on whether it will implement it officially in the future.

A frustrated Netflix user posted on Reddit that an unskippable ad was shown during ‘Better Call Saul’. If you’re also one of the unlucky ones having to see ads on Netflix, there’s a way to opt out of this. Netflix is testing among only select subscribers but all users can go ahead and opt out of seeing ads.

How to opt out of Netflix test ads

You will first need to open Netflix in a browser from a desktop, tablet or smartphone.

Tap on your profile icon (desktop) or the hamburger icon (mobile) and select ‘Account’.

Scroll down and choose ‘Test participation’ under the Settings menu.

There will be an option to toggle on/off for any tests conducted by Netflix.

Toggling it off will prevent any ads from showing up on Netflix.

This feature is however applicable only for the testing stage. If and when Netflix rolls out ads for its video streaming platform, this feature will not work. It isn’t known though if Netflix will introduce any option to opt of ads or skip them. In a statement to Cord Cutters, Netflix said that the ads being shown right now can be skipped by users. However the Reddit post said that the ad couldn’t be skipped.

As expected, Netflix’s latest stunt has received much backlash from users online. People started tweeting their frustration of seeing ads on a service they have to pay for.

Netflix offers one month of free trial after which it charges Rs 500, 600 and 850 per month.

First Published: Aug 24, 2018 12:30 IST