Patanjali ties up with BSNL to launch ‘Swadeshi Samriddhi’ SIM cards

After the commercial launch, users will get unlimited voice calls, 2GB of data and 100 SMSes with a recharge of ₹144. Users will also be eligible for health, accidental and life insurances.

The card also comes with the medical and life insurance covers of ₹2.5 lakh and ₹5 lakh, respectively. (Indranil Bhoumik/Mint via Getty Images)

Yoga guru Baba Ramdev's Patanjali has teamed up with state-run telecom operator Bharat Sanchar Nigam Limited (BSNL) to launch Swadeshi Samriddhi SIM cards.

Initially, only the employees and office bearers of Patanjali will be able to avail the benefits of the SIM card.

After its full-fledged launch, people will get discount of 10% on Patanjali products with this card. With the recharge of ₹144, one would be able to make unlimited calls across the country, get 2 GB data pack and send 100 SMSs. Apart from this, people will also get health, accidental and life insurances.

Speaking at an event in Haridwar, Ramdev said that BSNL is a 'Swadeshi network' and the motive of both Patanjali and BSNL is the welfare of the country.

"There are five lakh counters of BSNL and from there people can soon get Patanjali swadeshi-samradhi card," Ramdev said.

He further said that in addition to attractive data and call package, the card also comes with the medical and life insurance covers of ₹2.5 lakh and ₹5 lakh, respectively. However, the covers could only be availed in the case of road accident.

Commenting on the partnership with Patanjali, BSNL Chief General Manager Sunil Garg said, "Patanjali's plan is BSNL's best plan. In ₹144, one can make unlimited calls from any part of the country. We are giving 2 GB data pack, 100 SMSs. The members of the Patanjali has to just show their identity and there SIM will be activated soon after some paper work."