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Samsung to slash OLED panel production for iPhone X as demand disappoints: Report

Apple recently decided to cut production of its iPhone X.

tech Updated: Feb 21, 2018 11:57 IST
Reuters
Reuters
Reuters
iPhone X,Apple iPhone X production,iPhone X production Nikkei
Apple will cut down iPhone X production by half bringing it down to 20 million units(REUTERS)

Samsung Electronics Co will slash output of its organic light-emitting diode (OLED) panels in response to its customer Apple Inc’s decision to cut production of iPhone X amid weak demand, the Nikkei reported on Tuesday.

Samsung Display now plans to make OLED panels for 20 million or fewer iPhones at the South Chungcheong plant in the January-March quarter, significantly lower than its initial goal of supplying panels for 45 million to 50 million iPhones, the Nikkei reported.

Samsung Electronics stock fell as much as 2.3% in morning trade, while shares of Japanese OLED component makers, such as Hodogaya Chemical Co and Hirata Corp, also declined.

Samsung Display has yet to set a production target for the April-June period, but a further cutback is possible, the Nikkei reported, without citing sources.

Samsung Electronics was not immediately available for comment.

Apple will halve its iPhone X production target for the first three months of the year to around 20 million units, the Nikkei reported last month, adding to growing concerns about weak sales of the $999 phone.

KGI Securities’ analyst Ming-Chi Kuo had said that Apple will possibly discontinue the iPhone X around mid-2018 as the company will focus on launching its second-generation model. Kuo further added that Apple will not sell the iPhone X at a lower price as it will result in poor sales for other iPhones in the lower-priced premium segment like the iPhone 8 series.

The iPhone X was the first phone to get a major design overhaul since the launch of the iPhone 6 in 2015, and many expected it to lead to blockbuster sales.

First Published: Feb 20, 2018 10:07 IST