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Snapchat still more popular than Instagram in US

Snapchat, however, could soon lose the race to Facebook and Instagram in the US.

tech Updated: Sep 20, 2017 17:31 IST
Indo Asian News Service
Indo Asian News Service
Indo Asian News Service
Do you prefer Snapchat over Instagram?(REUTERS)

Even as Instagram is rapidly growing in terms of user growth, rival Snapchat still owns a bigger share of new users in the US, a report said on Wednesday. Snapchat’s advantage, however, might not last for long.

According to US-based marketing analytics company Jumpshot, 52 per cent of new US users signed up for Snapchat, compared to 48 per cent for Instagram in August.

“The share represents a decline in Snapchat’s new enrollment dominance in the US,” ReCode quoted Jumpshot as saying.

Snapchat represented 38.5 per cent of new signups globally compared with Instagram’s 61.5 per cent in August.

Facebook acquired Instagram in 2012 and the photo-sharing platform has seen its usership grow to 700 million monthly active users (MAU) globally.

Snapchat during its second quarter earnings this year announced that it had 173 million daily active (DAU) users -- up 21 per cent from a year earlier.

First Published: Sep 20, 2017 17:14 IST