Uber apologises for sexist ‘Wife Appreciation Day’ promo in Bengaluru
The company later apologised for the ad and removed it.tech Updated: Sep 19, 2017 18:04 IST
Global ride hailing app Uber has apologised after its food delivery service’s ‘Wife Appreciation Day’ promotion in Bengaluru was called out for being ‘sexist’ by social media users from across the world.
Through its app, the company had put out a promotional message on Sunday for UberEATS, its food delivery platform, which was launched in the city a month ago.
“Dear husbands, a gentle reminder - today is Wife Appreciation Day,” the promotion read.
“Order on UberEATS and let your wife take a day off from the kitchen,” it said.
Later, the company had apologised for the promotion and removed it. “This was totally inappropriate. We’ve removed it and we apologise,” Uber had tweeted.
The message was shared across social media leading to Twitterati accusing the company of promoting sexism.
A Twitter user @rashi_kakkar said:
But this WAS unprogressive. There has to be a better way to market your food delivery service which doesn't rely on centuries of oppression.— Suki B (@bluekohlapuris) September 17, 2017
After a series of tweets from people, the company’s Chief Brand Officer Bozoma Saint John said:
Oh hell no. This is completely unacceptable. Will take care of this.— Bozoma Saint John (@badassboz) September 17, 2017
The online cab aggregating application has battled several allegations of sexism even in the past.
Its Chief Executive Officer Travis Kalanick had stepped down in June after numerous allegations of sexism, discrimination and sexual assault were levelled against the company’s top officials.